How A PR Firm Can Help Your Small Business

If you’re running a small business, you know how hard it is to get money to come in.  If you’ve opened said small business recently, you probably also still remember, quite vividly, all the money that you had to put into opening your small business.  First, you have to come up with money to rent, buy, or even, in some cases, build the premises you’ll operate out of.  Then you’ll need to find the money to get the licenses and permits you’ll need for operating at the local, state, federal, and in some cases, even international levels.  After that, you’ll be stocking your premises and setting it up so that you can operate out of it, which at bare minimum means you at least need a register or two, and at most can meant that you need industrial equipment in order to do work like fabrication or cooking (weird how similar those two things can be, isn’t it?).  All this money is being spent before ever you take in a single dollar, and we haven’t even touched on staffing and training.

Obviously, then, a small business needs to open to at least some business, in order to begin making a dent in all the money they had to take in just in order to open.  But what can be done to ensure that a business opens with money coming in?  To do that, you need a pr firm, most likely.

Of course, if you have your own advertising and marketing team on hand, then sure, you don’t need to hire someone from outside your company in order to get the help and expertise you need.  But for most businesses, that isn’t a realistic expectation; most businesses are going to open sparsely staffed and deeply in debt, and few of them are going to open with enough people on hand to do marketing and advertising work or to have a public relations team, ignoring the need for expertise that goes hand in hand with public relations.

Realistically, you’re going to have to hire a public relations company in order to get the help that you’re going to need with bringing people in to your small business.

A public relations company will help you in a variety of ways to bring in that business that you need in order to start paying off your debt that you’ve taken on in the opening of your business.  They’ll also be able to help you with something that, for any business, is extremely important; namely, for making sure that the image of your company in the public eye is one that is positive.  This doesn’t simply mean covering for you, or helping you make up for the faux pas that some businesses will eventually commit.  No, it means that you’re going to be constantly showing the people that you’re hoping to someday sell to, or are currently selling to, that your business is trustworthy, generally good, and someone who they can be fine with giving money to.

social media marketing companyA great way to reach out to people in this modern day and age is through the use of the internet.  The reach of the internet is quickly growing, not just in the United States, but in the world as it develops.  Surely, we’re not far off from a time when you’ll be able to access the internet anywhere, whether you’re in the concrete jungle or a lush rainforest.

A public relations agency will help you to get the word out by helping you to maintain a presence on the internet, and, more importantly, on the social media networks in common use today.  Having a presence on social media, especially for a small business, is something that will pay off immense dividends for free.  You’re getting your name out there where prospective customers can see it, and doing so without paying.  Those customers, if they enjoy the things you sell or do or whatever service it is that you’re offering, can easily direct their friends to your social media site, where they can inform themselves about your business in a way that seems personal to them, and that allows them to do all the work of informing themselves.  Basically, you’re giving them the opportunity to inform themselves, and they’re more likely to take it because it isn’t forced and doesn’t seem like propaganda to them!

So, if you’re concerned with the rate of growth in your business, consider hiring a public relations company.  You’ll be glad you did when you have growth you can be proud of.

Three Reasons To Pick A Modular Indoor Grow Room

Marijuana is more popular in the United States than it has ever been.  This isn’t something that is up for debate, it’s a simple fact.  Look, for example, at the stance of the Republican party, when polled, on the whole issue of legalization.  If you look at the way that it has been polling of late, you’d be able to see that, even among the political party most likely to be in favor of continuation of the war on drugs, it’s regularly polling at above fifty percent of respondents in polls that are quite well designed and are scientifically sound in their methodology, and truly, they’re polling regularly at about fifty-three percent approval amongst Republicans.  When you include the general population in the numbers, the polling is even better, winding up somewhere around the tune of the high fifty percent to low sixty percent approval rate.

Decriminalization is basically legalization lite, and it’s even more popular.  People are tired of seeing people get arrested simply for having a little bit of green on them, and people are sick of the upswing in police militarization that comes hand in hand with the idea of a war on drugs being treated a lot like an actual war.  Decriminalization means that, when you’re caught with an amount of marijuana on hand, it isn’t treated as a crime.  In some places, this means that you’re going to be able to skip out on any charges or fines whatsoever, and in others, you can end up with a fine, but with no criminal charges to speak of.  However, this doesn’t necessarily mean that you’re going to be fine if you get caught with a large quantity, because the drug is still illegal, it just isn’t something that you’re going to be facing criminal penalties for.  If you get caught with enough marijuana to be fairly considered a dealer, you’re going to be facing the change of actual punishment.

grow room builderWith all this growth in the demand for legal marijuana that is going to be coming along with the legalization of it and the spreading legalization of it, you’re going to be seeing an increase in demand for growth of said marijuana, production, if you will, and that means that you’re going to see an increase in construction of various designs of indoor grow room.  Sure, you can grow outside, but that is unreliable and can be hard to control, especially on a large-scale, so indoor is a far preferred way to go.  Here’s just three reasons to choose an indoor grow room.

1.  They’re easily scaled to meet your needs

Modular marijuana grow rooms are, as the name suggests, modular.  This means that they can be easily scaled to meet your needs, which is great, because your other options are to go somewhere and buy an entire facility that is already prefabricated, and that can be an even bigger hassle, plus there’s very little wiggle room on the capacity that you’ll be buying (or renting).

2.  They can be easily expanded as your business expands

So, you’ve got your small grow room in the back as you’re selling marijuana to a few people here and there out of your dispensary that you just opened a month or so ago.  Now you’re looking to sell a little bit more, as your customer base expands, more people are coming in and ordering, and you’ve got the money for said growth.  Luckily, a modular marijuana grow room is easy to grow a little bit bigger as the demands require, so don’t be afraid to add on a little bit as needs dictate.

3.  They can be easily installed

Something that is really great about modular designs of most sort is that they’re so simple to install, by very nature of their design.  This is great, because installation can be a real hassle when you’re talking about things like hydroponic fixtures and lighting fixtures.  In many cases, a professionally built or designed hydroponics facility can take a lot of work, and can need an actual expert to set up, especially if you’re someone who isn’t very good with their hands.  Modular designs, in general, are designed to be easy to use easy to install, and easy to remove, assuming that you end up having to remove them (and hopefully, such won’t be the case).

So, don’t be afraid to expand your grow operation as your business does, and don’t be afraid to do so with a modular system.  It’ll be the best thing for your swiftly growing business.

5 Things A PR Firm Can Do For Your Business

In order for a business to thrive, they need to manage their pr campaign and get the news of their products, and what they have to offer to the consumer, out there, to the consumer.  Doing this, however, can be challenging, even for large businesses.  There are, in large businesses, entire floors worth of people whose sole purpose in that company is to spread the word about the products and services they sell and offer, to ensure that as many people as possible hear about it, and hear good things about the company, so that they’re more likely to purchase the products and services being offered.

Of course, a small business isn’t likely to have the money to hire a dedicated pr employee, that costs something around forty to fifty thousand dollars a year for someone with a bit of experience, and the really, truly, extremely talented people, like Don Draper’s fictional character, they are even more expensive.  Because of this, you’ll need to think outside the box, and you’ll end up either having to take the impetus of managing your public relations upon yourself as the business owner, or hiring an outside firm to manage it for you.  While there are a lot of drawbacks to doing it yourself, there are many advantages to hiring an outside PR firm.

1.  They can help you when you make a mistake

social media management servicesThis is what comes to most people’s minds when someone mentions ‘public relations’.  A movie star getting caught with drugs, a football player caught drunk driving, the like.  Their pr firm helps them to craft a press conference where they’ll say how sorry they are and how they have a problem, followed by them going to a rehab resort somewhere to get better.

For a company, they’ll rehab your image, not your body.  They’ll help you, after you’ve been embroiled in a scandal, to recover with grace and to get the public opinion back on your side.  Bad public relations can cost you business, while a good image presented to the world, with the help of your pr firm, brings in more money.

2.  They can help you manage your social media accounts for the business

These days, social media is the face that your business is constantly representing to the world.  A great thing about social media is that it allows your customers to follow what you’re doing and to keep up with new developments in your product lines, as well as allowing you to give them incentive to come back in and spend their money.  A Public Relations management agency will be able to help you with your social media management, which can pay off, especially in this day and age where everyone is on social media.

3.  They can help you craft a corporate persona

A lot of people like to (or like to think they are) buying things that are in keeping with their sense of morality.  Many people buy products based on what the company represents, not entirely on what the product actually is.  Look at all the brand names you can think of and what you associate with them.  I like to think of Apple computers, especially as the people who tend to be the greatest proponent of them tend to have an almost cultish feel to their worship of Apple Computer products.

4.  They can help with advertising

Crafting an advertising campaign can be hard work, especially for someone with a small business.  There’s a lot of work to do, and then you have to also make sure that you place it in the right place.  It wouldn’t do you any good to put an ad for your newest hunting rifle in a magazine owned by PETA, that would just be silly (and, really, sounds like inviting trouble).

5.  They can purchase ad space at better rates

A small company can purchase their own ad space on the various forms of media, but they can’t really haggle much.  As a small company, you’re not a reliable purchaser of ad space, nor will you be purchasing a large quantity, meaning that you’re going to find yourself in a poor state when you try to bargain.  A pr firm, on the other hand, is representing multiple clients, meaning that they’ll be buying more ad space, more often, and will be doing so reliably.  This gives you a good position from which to haggle on the price.

So, if you’re looking for a way to grow your business, contact your local PR firm and see what they can do for you.  You won’t be disappointed.

Three Modern Appliances Your Orthodontist Will Use to Fix The Alignment of Your Teeth

We spend a lot of time and money on our teeth.  In general, most of this money goes into cleaning and protecting them, as well as into worrying about the various alignment issues and doing our best to prevent them before they happen, or fix them after they happen.  It’s not a new thing, either, and it’s not new to our society.

Since the time of the ancient Greeks, we’ve been talking about the idea.  There exists written records of the discussion when the idea came up, involving, in fact, Aristotle himself, among other noted philosophers of the time.  Obviously, the idea isn’t new, and their discussion was about both how and why one would desire to straighten their teeth, and what the costs and benefits of such a procedure might be.  Like any good philosopher, though, nobody actually did anything about realigning the teeth, they just talked a good game and then left it for other people to figure out how to actually do it.

It was the Egyptians who actually first attempted to do anything with the realignment of the teeth.  They made a valiant attempt, too; they created a primitive form of orthodontic headgear that did a great job at attempting to halt the progression of misalignment issues, although it didn’t do anything to fix the issues that had already occurred.

choosing your orthodontic specialistsOver the next two and a half millenia, we, as a race, have made several improvements in our orthodontics, to the point where we can manipulate the teeth into a better alignment as well as ensuring that no more damage is done.  Here are three ways in which we commonly realign the teeth.

1.  Standard Braces

Standard braces are the most commonly used method of realigning the teeth, and they have been since the 1970s, although they are slowly losing out on market share to newer technologies.  They’ve almost completely replaced orthodontic headgear, which is now basically used for only one particular set of problems.  There’s good reason for their popularity, too, because they were basically an upgrade over orthodontic headgear in every way, especially when it comes to discretion.

Standard braces are an extremely simple and easy to install treatment method, too.  They consist of a series of brackets, most commonly made of metals like stainless steel, but sometimes made of things like ceramics in order to provide discreet teen braces (or adult braces, as the case may be), which are affixed to the teeth with the use of a long-term dental adhesive.  Over the tops of these brackets is then run a long metal wire which is wrapped around, or hooked around, each bracket in order to provide the tensions needed to realign the teeth to a more perfect alignment.  This wire is then held in place with that humblest piece of office equipment, the rubber band.  The newer technologies in braces including things like ceramic braces to align teeth while maintaining discretion.

2.  Orthodontic Headgear

Orthodontic headgear was the first widely available method of improving the alignment of the teeth that was actually effective at doing so and had a decent rate of success.  Having said that, it was also terribly unpopular for a long time, and has become so again since people now have actual choices in treatment methods.

Today, we basically use orthodontic headgear for one thing and one thing only.  We use it for situations where the teeth need to be pulled forward, away from the throat and toward the lips, in order for them to be brought back into better alignment, and as such things are extremely rare indeed (in fact, more commonly, the exact opposite is needed).  Essentially, outside of the aforementioned extreme scenario, they aren’t used that much in the United States (so put those fears of wearing it to rest, alright?), and we’ve moved on to better technologies.

3.  Invisalign Braces

This is the newest method of treating misaligned teeth.  They work on the same principles as standard metal braces do, but with a small difference.  Namely, there’s no metal involved.  Instead, Invisalign aligners are made of a hard plastic that is also clear, allowing the true color of your teeth to shine through and making it look like there’s nothing there.  They’re also form-fitted to your particular teeth, which is a huge benefit, and makes them look more natural.

So, if you’re looking to improve your smile, call your local professional orthodontist and ask them what they recommend for whatever malocclusion you’re diagnosed with.  They’re best equipped to tell you what’s going on, how to fix it, and which modern technology is best for you.

Assurance Services And You

Investing your money in any way can be a risky thing, as all investments are a risky proposition in some way or another.  That’s why they can be so lucrative; you’re basically betting that the money you’re giving to whatever business you’re giving it to (or series of businesses) is going to help that business get bigger.  If such a thing happens, then congratulations!  You make a return on that investment, or, if you’re wise, you reinvest the money again, unless it looks like you’re going to lose money that you reinvest (remember, growth isn’t an eternal thing).  You need to be able to properly assess the risk involved in an investment, though, and to way it against the alleged return that you’ll be seeing.

acccounting advisorsIn a lot of things that we deal with day-to-day, it’s important to be as informed as possible.  This can be a god-send in a variety of ways.  You use information all the time, whether you’re trying to figure out what that squeaking noise is when you hit the brakes on your car or you’re trying to decide what the best option is for dinner at your local restaurant in order to help you shed a few pounds (or maybe you’re trying to add a few pounds of muscle mass, in which case I suggest something high in protein).  The point is, more information is almost always better.

To bring this discussion back to investments, there’s often going to be some mystery to you about what you’re investing in.  Do you have in-depth knowledge, for example, about military technologies, contracts, and the daily goings-on of the tech giant Lockheed Martin?  I don’t, and I consider myself a man who knows quite a bit about planes of all sorts and quite versed in militaria in general. Do you have in-depth knowledge of the workings of Apple or of the way their products work, understanding it down to the level of being able to discern the circuitry and what it does?

The more important question is, does having such information tell you everything you need to know about the way that you invest your money?  What’s more important; that you understand the product that a business produces, or that you understand how that business interacts with the businesses around them, and how they interact with the market in general?

Well, assurance services basically exist to give you the information about a business or investment opportunity or fund that you need in order to know how good of an investment it is from the investor’s perspective.  This is important information, because without it, you really know only what the investment company has to say about what they’re offering you, and arbitrarily trusting them is a great way to lose a lot of money very quickly.

So, how do they find a way to assure you of the safety of the investment that you’re making?  There are a variety of ways, but step one is almost always for the investment firm to hire one of the many CPA firms in your area that are capable of running the kind of audits or other studies that you need in order to figure out what the outlook of the investment is.

They’ll assess the investment on a variety of levels and in a multitude of ways.  For some situations, they’ll do a business risk assessment, assessing whether the business is going to be likely to turn a profit, ensuring that it’s acting the way a business in its field should in order to become profitable, or to maintain profitability, and to ensure that money being given to them in the form of an investment isn’t just being flushed down the toilet or lit on fire, or falling into some black hole of wasteful or unwise spending.  In some cases, this may just mean that they’re sending out a customer satisfaction survey to people who are invested in the fund or firm in question, seeing what their experience has been with the whole thing.  Whatever the case, the CPA firm will be hard at work, making sure that as much information as is available is given to the people thinking about investing in the firm, the fund, the business, whatever the case may be.

So, before you invest your hard-earned money, you need to take a bit of time to look at the risk associated, and a CPA firm can be your best friend in doing so, in assessing the risks, so you can better weight the cost against the possible benefits.  Remember this; there is nothing greater than information in this world.

 

Five Steps Where A Product Development Agency Can Assist You

It has been remarked that companies are a lot like sharks.  If you, as the owner of a company, stop moving forward, your company is going to die, just like a shark will die if it stops moving water over its gills, ceasing making forward movement. As a company, this doesn’t just mean a physical movement forward, but more of an existential movement.  You need to be moving your business forward, figuratively speaking, and the way to do so is by researching and developing new products.  However, the process of product development can be a daunting one for those that are undertaking it, not the least reason being because a small business doesn’t likely have the marketing muscles to compete in the same way that, say, a larger company will.

In order for your business to compete, you’re going to need to hire in some marketing muscle, so to speak, and to do that, you’ll need to hire a product development agency.  However, doing so is going to be very beneficial at each step in the product development process.  Here’s a short list outlining some of the ways that they’ll be assisting you:

1.  Inception

The first step in bringing a new product to market is inception, which is the step where you’ll be designing the product, or at least a rough outline of what it’s going to be and what you’re going to expect from it.  You’ll be beginning to flesh out design ideas, that sort of thing.

Your assistants in this process are going to be hard at work, getting to know you as a company, and figuring out how you’re going to handle the whole process together.  They’ll be setting up deadlines, too, that are in keeping with the deadlines that you’ve already set up.

2.  Creation

At this point in the process, you should be getting closer and closer to having the design fleshed out, to the point that you’ve got your finished product, or at least a few prototypes that are in working order that you can use to decide on a final working model.  This is the process where you’re going to be discarding a lot of models that you decide against, but that’s to be expected, so don’t worry about it.

choose the right product development agencyMeanwhile, if you’ve done the work of selecting the right product development firm, they’ll be hard at work for you, crafting you marketing strategy and your various ad campaigns, and, most interestingly of all, they’ll be working on designing your iconography.  Branding is the most interesting thing you’ll ever see, and having a logo designed for your product will be something that is worth every penny you spent.

3.  Construction

At this point in the process, you’ll be mass producing your product.  Depending on your business, this may mean that you’re ordering in parts from around the globe and then assembling them at your facility, or you may be just building the whole thing from scrap in your own facilities.

Meanwhile, your product development company will be hard at work, constructing your website and putting the finishing touches on your advertising campaigns.  Everything will be in the final stages of preparation for that next, crucial, much-awaited stage…

4.  Execution

Execution, also known as launch day!  The day that you launch your new product onto the world.  You’ll be sending out your product, and your customers will finally be enjoying it in its finished form.  This doesn’t, of course, mean that your work is done, however.

Meanwhile, your product development firm will be launching your website, ensuring that the people have somewhere to turn to in order to learn more about the products that you have to offer, and making sure that it presents a well-managed and designed face for your company and your new product as we move into the last, and longest, stage of development.

5.  Evolution

Now that you’ve gotten the product out to market, you have to continue to support said product.  You’ll do this by doing things like updating your website, changing marketing strategies with the time, and using new technologies and new methods to reach the people who are likely to purchase your product.  You and your product development agency will continue doing this, likely until such time as your product is taken off the market, either because you replace it with a newer version, or because you move on to something else (or close down).

So, if you’re looking to hire some extra marketing muscle, look no further than an experienced product development agency.  You’ll be glad you did when the whole process becomes so much simpler, and you have a team to share the load with you.

 

When It Comes To Adult Orthodontics You Have Options

Perhaps you are not entirely happy with your smile when you look in the mirror. If you suffer from malocclusion, which is really just a fancy word for crooked or misaligned teeth, then it’s time to consider a visit to the orthodontist. I can understand if you’ve been hesitant to take the leap thus far. As an adult, it’s not always easy to make the choice to get braces. Many adults undergo orthodontic treatment, but it’s still not all that common to see someone in the professional world with braces. In some cases, you might be worried that having braces will harm you professionally. Even if you’re not worried about having braces in your mouth, you still may be interested in some of the different types of braces you aren’t familiar with.

invisalign braces for adults and teensWhat you need to realize is that there are other options out there. When you think of orthodontic treatment, you probably immediately picture metal braces. You might even think of things like headgear and retainers. If this is what you are trying to avoid, there are other methods out there. If you don’t mind metal braces, there are even different variations of those to consider. Let’s have a look at a few of the choices  you’ll find at many orthodontists’ offices.

  •  CLEAR BRACES – Clear braces are actually very similar to the traditional metal braces we just described. The orthodontist will affix bracket to your teeth using a very strong glue or cement. Then a wire will be run between the brackets. After that, you’ll have different wires and rubber bands stretching around your mouth. At each appointment the orthodontist will tweak the pressure, increasing pull on the teeth. In this case however, instead of steel, the braces will be made with a clear plastic or ceramic material. It will be designed to match the color of your teeth. It’s a great option when you don’t want your braces to be as noticeable.
  • “HIDDEN BRACES” - Clear braces are great, but people may still see them if they look closely enough. Discreet lingual braces for teeth straightening is a great alternative that can easily fly under the radar. Nobody will realize you’re wearing them unless you tell them. The reason lingual braces are known as “hidden” is because they are placed behind the teeth. The same bracket and wires are used, it’s just a bit more covert. Of course this process takes a lot of skill and can be more costly than traditional methods.
  • Titanium Braces - More recently, orthodontists have begun to replace steel with titanium in some cases. This can be especially helpful for those with an allergy to nickel, a metal used in the making of stainless steel. As an added benefit, titanium braces are lighter than steel, while still remaining as strong or stronger. It’s possible that this could provide a bit more comfort for the patient.
  • Gold-Plated Braces - Gold-plating is another way that orthodontists get around nickel allergies. Like titanium, they may cost a bit more, but of course that’s worth it to someone trying to avoid discomfort. Some people like to go with gold for stylistic reasons as well. I’ve got to admit, they do look better than regular steel braces.

The braces in the list above all use “old-school” methods to move your teeth into place. To be honest, they can be a bit of a pain to wear. You’ll have them in for at least a few months, and possibly even two or three years. You’ll always be having to think about what you eat, since you don’t want to get anything stuck in them. Your orthodontist will actually give you a list of foods to avoid while wearing your braces. Dental hygiene will be especially important while wearing them. If you are looking to avoid this hassle, there are a couple of options you should think about.

Consult with your orthodontist and see if these non-traditional methods will work for you. They won’t also be the treatment you need, but it’s definitely worth checking out.

  • Spring Aligners – Sometimes you’ll get lucky and the orthodontist will tell you there’s no need for you to get braces. In simple cases, a much less expensive and invasive treatment will be possible. Hopefully your orthodontist will look into this option for you. Spring aligners are clear plastic devices that snap over your teeth. They work best for small adjustments involving your front teeth.
  • Invisalign - This product was developed and introduced in the late 90s. Since then, it has taken off in popularity. The reason is clear, and it the fact they are barely even noticeable to the wearer.  When it comes to discreet cosmetic braces for adults it doesn’t get any better than Invisalign. The aligners are removable, so eating and cleaning is never an issue. Invisalign braces for adults and teens are one of my favorite options when it comes to treatment.

As you can see, when it comes to correcting your smile you have a multitude of options. I hope you’ll get started on your treatment as soon as possible.

Social Media Firms Can Handle Your PR, and MUCH More

If you work with a public relations firm that doesn’t specialize in social media, you are wasting your time. Not only can the best social media marketing companies handle your PR, they can handle a multitude of other things you may not have even considered yet. In order to do what’s best for your company you should be using every asset available to you. Ignoring social media can be detrimental to your goals and success.

The good news is, it’s never too late to get started with a social media agency. It doesn’t matter if you’re a brand new start-up or an established firm with a presence online already. Find a leading social media firm to help create or reinvent your image. It will go a long way in improving the function of your business as whole. Here are some of the things a social media agency is going to help increase your vitality in the market.

LOCATING AND DEVELOPING AN AUDIENCE

Your Facebook, twitter, and other social media pages won’t be doing you a whole lot of good if they are posting daily updates to a limited or nonexistent audience. You’ll need to have more people following you on social media than your family and friends if you want to be successful. It’s not always easy to pinpoint exactly who you should be targeting, and that’s where the social media firm comes into play. Through market research and astute observation, they’ll be able to create a professional of your average target. Using this, they’ll formulate a social media campaign that speaks directly to these people. It’s one of the first steps to success in building your social media presence.

DON’T WORRY ABOUT MANAGING CONTENT

Any social media management service is going to offer a top-notch plan for content creation and deployment. They’ll have copywriters and photographers ready and waiting, up for the task at hand. By hiring one of these companies you relieve yourself of a heavy burden. Furthermore, your content will be much better than you could ever do on your own. People appreciate seeing fresh and original content on a daily basis. It keeps them coming back and using your social media sites often. This is exactly what you’re after.

DEVELOPING YOUR ROLE AS A COMMUNITY LEADER

The most successful and best businesses establish themselves as leaders in the community. This isn’t something that can just be done overnight, it’s earned through hard work, dedication, and a commitment to really caring about the community you operate in. If you try to use community building as another form of advertising, people will see through it and it will not go well. Good firms will use a variety of methods to improve your standing and build your relationship with the community.

MANAGING YOUR PR

The best social media marketing companies know that they should be focused on a well-rounded approach to public relations. This means not only are they going to be using their bread and butter, social media, but traditional methods as well. This means they will help your company generate earned media through standard avenues such as television and newspapers. It’s important that these campaigns aren’t ads in disguise, and a strong company is going ensure that you get legitimate earned media. The advantage of having your PR company being experts in social media, is that the campaign won’t stop at tv, radio, and print. They’ll be able to successful transition your PR campaign to social media as well.

THEY WILL PREPARE YOU FOR NEW MARKETS

Moving your company into a new market can be a daunting task. You want to ensure success so that the move doesn’t turn sour. Your social media marketing company is going to be an expert at evaluating markets. As we’ve already established, they specialize in locating your audience. This is no different when it comes to moving into a new marketplace. Your social media firm should be drumming up a buzz before you even get to town. After you open, they should keep that energy going by developing an effective new marketing plan.

social media agencyTHEY CAN DEAL WITH THE MEDIA AND BLOGGERS

Knowing what to say when speaking to the media and bloggers can be very important. Your social media company will be an integral part of your interactions with these groups. They will coach you and your team about how to deal with the respectfully and efficiently. Your relationship with a successful blogger or prominent media member can literally make or break you. Folks put a lot of stock into what they say, and it’s worth it to invest in a positive relationship.

These are just a few examples of the many services leading social media firms provide. Get started by contacting the best in your area today.

Four Reasons You Need to See Your Local Dentist

I know that nobody enjoys visiting their local professional dentist for quality dental care.  Believe me, I share the sentiment.  I don’t like having someone digging through my teeth, poking them, applying various polishes and the like?  No, not something that most people can find enjoyable.

cosmetic dentists with experienceHaving said that, the regular dental check-up does serve an important and useful purpose, even if we tend not to enjoy copping to that fact.  Although we may not enjoy the things that our local professional dentist does to us while we’re under their power, sitting in their fancy chair near all their fanciful tools, the reality is that we need those visits in order to keep our teeth healthy.

What follows is a list of four benefits that you get from visiting your local dentist.

1.  Good dental hygiene and upkeep

One great benefit that you get from regular visits to your local dentist’s office is that they keep your teeth in good condition.  I know, it’s a tired claim, but I’ve found it true in every way possible that one ounce of prevention is worth a pound to cure (for those keeping track at home, that’s a one to sixteen ratio), and that makes a trip to a dentist before you’ve actually developed a problem worth quite a bit more than what you end up having to pay for it, thankfully.  There’s a lot to be said for going to see your dentist before you develop a real issue.  A lot of the less agreeable treatments they perform in their office, like the polishing, for example, are designed to ensure that your teeth will survive without damage until they can see you again, and that you’ll stay in good dental health over the long run.

2.  Treatment for cavities

Of course, all the preventative help in the world sometimes can’t cover for someone who is unlucky or who doesn’t do their own part in order to ensure that the teeth stay in good shape.  For some people, for whatever reason, they’re going to end up with cavities, and the only solution for cavities involves drilling.  To be precise, you drill away the affected of the tooth, after having applied some sort of local anesthetic so that the whole process isn’t excruciatingly painful, then you replace the area that has been drilled out with some material, most commonly something like porcelain, but sometimes there are various metal alloys used instead (although this is becoming more and more rare with every passing day).  It is, however, very important that you treat a cavity early on, or else it can turn into a dental abscess.

3.  Prevention (or treatment) of dental abscesses

Without quality dental care, a cavity can progress to the point where it becomes something known as a dental abscess.  A dental abscess is, basically, when a cavity spreads into the nerves and becomes infected in its entirety, infecting the tooth as well as the nerve system that lies below it.  It can require the removal of the tooth at least, and can even go so far as requiring not just the removal of the tooth, but also a root canal in order to remove the nerves that run below it, a process which is exceedingly painful and awful in general.  However, the other side of that is that dental abscesses, left untreated, can, and have, killed people.  The nerves in your teeth lead to your brain, after all, and when an infection travels along the nerves, it can lead to a coma from which you won’t ever recover.

4.  Referrals for things like braces or dental implants

I know that this entry has gotten pretty dark up to now, so let’s talk about something less terrifying.  One in three people in the United States will have braces or something else to straighten their teeth over their lifetime, to say nothing of all the people who will need something like dental implants or, eventually, who will need to have dentures or something similar.  Your local family dentist, providing you with quality dental care, can advise you on which is best for you, and, if needed, can offer you a referral to someone else locally who can help you to get the dentures you may need, or whatever the situation calls for.

So, if you’re less than satisfied with your teeth, or if you just haven’t been in a while, maybe you should make an appointment to see your local trustworthy family dentist.  You’ll surely be glad you did when you don’t have to have a root canal!

Excellent Event Design Can Make a Huge Difference

The advertising and marketing fields used to be fairly straight-forward and there were really only a few specialties. As time has moved forward more specialties have presented themselves in the field and with the recent advent of the internet, almost everything has changed. Focus from what are now considered traditional forms of advertising (newspapers, magazines, billboards, phone books) have shifted to various forms of advertising and methods that occur on the internet. Guerilla marketing campaigns that involve various groups or organizations on the internet use their combined power to popularize certain brands and causes. These campaigns do not typically cost very much and are used because television and radio ads are extremely expensive. Trade shows are often considered a very effective way to get the word out about a company and their brands and putting together a trade show booth that captures the attention of the people in attendance is a good way to generate buzz.

Trade shows are a wonderful place for anyone looking to share their ideas and products to gather together in one, concentrated place. Here, the consumer group is much more focused than it could be anywhere else because trade shows are industry specific and those who attend have a vested interest in being there, whether it is to promote their own products and services or look for other products and services. Either way, both interests are served and less effort is wasted in the process of advertising this way because the audience has already been filtered down to those who either do business or are looking to do business in any specific industry. So, advertising and marketing dollars that are spent on trade show travel expenses and displays are well spent if the experience provided is executed intelligently.

There are experts in the business of designing and building trade show displays. Event design is big business because companies of all sizes need them to create an interesting and effective presence for them at these ever-important trade shows. Because there is a concentrated amount of interested consumers and businesses at industry trade shows, it is all the more important to catch the attention of some big fish in order to make the trip and all the effort worth it. Many things can be done to make a trade show display really stand out and depending on the industry, certain creative liberties may or may not be able to be taken. Trade show venue restrictions based on available space can also hamper a design to a degree, but the specifications for these things are available for any trade show designer who knows what they are doing so they can understand what they have to work with.

Usually, a trade show venue has tall ceilings so company displays can be tall and attract attention from afar. How tall they are allowed to be is up to the trade show organizers and the specific location that a company chooses will often have different size/height limitations that others do not. Like real estate, not every trade show lot is equal and greater amounts are charged for locations that provide the greatest flexibility with regard to how elaborate and how much aerial space can be utilized in order to create the most eye-catching exhibit imaginable. Budgets for these things vary greatly and range from just a few hundred dollars to tens of thousands of dollars for exhibits at the world’s biggest trade shows at the world’s best and largest venues like in Las Vegas. The amount of money is usually based on central location and square footage, just like with real estate.

A professionally designed trade show exhibit does not have to cost thousands of dollars. Everything is relative and just like it is possible to overdress for a party, it is possible to over do it at a trade show with an unnecessarily extravagant display. The value of a trade show display is measured by its ability to attract people to the booth so the operators of it can have a conversation with them. The point of these trade shows is to build relationships and relationships cannot be established without introductions. The trade show booth is supposed to be designed in a way that catches the visitor’s eyes and makes them want to approach it and see what it is that is going on there. Displays with great graphics, product placement and prominently displayed logos are often enough to create a professional and noticeable presence at a trade show. But sometimes displays with moving parts and sound and lighting effects are required to create the storm that a company is looking for.

 

 

 

Building the Best Indoor Grow Room Possible

If you want to compete in the cannabis industry you’re going to need a state of the art, professional growing room and operation. Check out a city like Denver, where most of the action is. You’ll see that it’s full of marijuana dispensaries competing for business. If you do things right, you can definitely be successful, especially if you got a passion for cannabis. People are seeking the very best quality out there at a reasonable price. If you can provide this for them, you’ll easily win them over. If you struggle to put out a consistently good product, you’ll see customers passing you by.

One of the most important keys to your success is your grow. You need the best in grow room design, and you need to make sure the people running it and cultivating the marijuana know what they are doing. If you’re not putting out one of the best products in your area, then you won’t truly be successful. You may be able to carry along for a while if your product isn’t awful, but you not going to establish a name for yourself or be able to expand your business. There are a multitude of factors that go into a top quality grow room. If you’re worried that you’re ill-prepared start by looking over this list of key elements to successful grows.

Going Modular

There are many reasons you should consider a modular grow room when you’re planning your operation. First of all they are highly mobile, and can be easily moved from one location to the next. Second, they generally include adjustable track systems for your lights, fans, and trellises. This allows you to easily move otherwise cumbersome equipment. A second great benefit to modular grow rooms is that they are easily expanded to make more space. If your business grows faster than you were expecting, you want to be ready to make a move to keep up. Modular grow rooms are the answer. These are just a couple of examples of how they can be beneficial.

Hire Experts

One is the biggest mistake people can make is thinking they can handle the grow operation for their store with little or no experience. It’s going to take more than reading a few books to be a successful grower. You needs years of practice and experience. If you don’t have that you need to bring someone into your operation who does. You also need to consult with experts when it comes to designing and building your grow. A grow room designer can do wonders for your operation. You’ll have the perfect set up and you won’t have to do any of the heavy lifting.

grow room builderClean

Dirty grow rooms are no way to run a business. Not only are the unprofessional and unsightly, but they’re much more likely to lead to a multitude of issues with your crop. You’re much more susceptible to issues like mold and bug infestations if you don’t keep a clean room. You should consider the frequent inspections that you will face. Make sure you have a plan for cleaning in place.

Organized

This is of similar importance to cleaning. During the design and building of your room make sure plenty of storage space is including. Things like cabinets and shelves are important. They’ll ensure that you have a place to put all of the items you use on a day-to-day basis. Labeling is equally important, you don’t want any mix ups.

Location

Try to find a place in a better side of town. You don’t want to risk having your grow broken into. Cannabis is a valuable commodity and still have value on the black market outside of legal states. If you pick a location in a good area you won’t have to worry as much about crime. Keep in mind that while you may spend a little more for a better location, it’s better than having to deal with theft and higher insurance rates. See if you can find a building in a decent area that doesn’t cost too much.

Light and Air-Tight

These are two very important features to any grow room. If your room isn’t light tight you’re going to have issues with bud development. Obviously this will hinder sales. Additionally, if you can’t keep the temperature in the desired range quality will suffer. Making sure your indoor growing room is sealed tight will help with these two issues.

Keep these tips in mind and you’ll be well on your way to a successful grow.

Running A Successful Grow Room

modular marijuana grow roomCannabis legalization in Colorado and Washington has truly taken the nation by storm. In the last election, even more states voted for progressive legalization measures. Surely but surely the American public is being freed from the shackles of prohibition. Along with legalization has come an entire new industry. People who were once hiding grows in their closets are running legitimate business with indoor grow rooms that are inspected by state official. Clearly we’ve come quite a long way as a country. If you live in a state like Colorado, you might even be thinking about getting in on the action yourself. It’s a reasonable thought really, there is a lot of money to be made in the industry. It’s not easy however, since many other people have the exact same ideas. Even if you have the money to get started, and successful obtain the necessary licenses you’ll have a long to go before you’re running a successful shop. When it comes to a marijuana shop, things start with the grow room. Here are some things to consider while you’re designing and running yours.

Let’s get started:

1. Partner with a Master – You wouldn’t open a restaurant and expect to be able to prepare fabulous meals with no experience would you? Of course not, and the same should be true for your grow. It’s imperative that you have someone working with you who knows what they’re doing. If you’re selling an inferior product, you won’t last long. Top quality cannabis isn’t something that’s easy to achieve either. It takes years of practice and research to find the best methods.

2. Cleanliness is Key – A dirty grow is more than just an embarrassment when outsiders are visiting your grow. It can actually cause real problem, such as bug infestations. These can be disastrous and cause you to throw out an entire harvest. It should be obvious how that would be bad for business. Make sure you come up with a plan to keep the room clean. Your grow room design should allow for easy cleaning.

3. Don’t Forget Organization – Going along with cleanliness is organization. You need things to be easy to find in your grow, and you need a good process for tracking product. Keeping organized helps you make sure nothing goes missing, and it keeps you from mislabeling strains. Folks will not be happy if they buy a strain effecting certain results and get something else. Make organization a focal point of your grow.

4. Quality Location is Important – It may be tempting to purchase or lease a building in a seedy part of town. You’re focused on keeping costs down, but it could end up costing more in the long run. People are not all good, and some will have no qualms about breaking into your grow and stealing your product. There is unfortunately still a black market in legal states, and people will do anything for money. Pick a location that is safe and you’ll save money in security expenditures. You also may want to find something close to your store location, to keep transportation costs low.

5. Consider Modular – There are many advantages to a modular grow room. For one, they are easily expandable. When it comes time for a bigger grow, you won’t have to worry about moving or renovating. Instead, your modular grow room can be contained inside a much larger area, like a warehouse. Then when it comes time to expand, you’ll simply add-on to the existing unit. It’s simple and doesn’t cost too much. Another advantage are features like track systems for lighting and fans. This makes installing and moving equipment around the grow simple.

6. Light and Air – You want your cannabis growing room to be both light and air-tight. This will make it easier to control various factors like temperature. Cannabis is a fickle plant, and she prefers certain conditions to produce the best flowers. If you have an air-tight space, it will be simple to control gas levels in the room, as well as temperature. You also have to make sure that stray light doesn’t seep into the room anywhere. Having light reach your plants when they are on a dark cycle is quite problematic. Take the necessary steps to make sure this doesn’t happen to you.

The cannabis industry is a complicated one. There is no shortage of competition, so if you want to be successful you’ll have to put out one of the best products. This all starts with your grow operation, so take extra time with it. Make sure you have everything in order before setting off on your venture.

How a CPA Firm Can Help You

Money, despite what some people will try to say, is very important to the life that we lead.  Because of this, whether you’re aware of it or not, every dollar, every cent that you spend is regulated in one way or another, whether it’s taxed, whether it’s deductible from your taxes, whatever the case may be.  There are rules and regulations for, quite literally, every monetary transfer that you can possibly make (the legal ones, anyway, there’s not much regulation for certain illegal transactions, although when those transactions begin to cover large amounts of cash, they fall under regulation as well).

It’ s important, then, that you have a budget for your money, and one that accounts for the regulations as well as the ever-changing nature of certain prices.  For example, gas prices fluctuate, not just over the long-term, but in the short-term as well; your local gas prices can swing, over the course of a week, as much as twenty cents per gallon.  The amount of money you spend on your utilities at home, too, will vary over the course of the year, as the price of ‘producing’ the power changes, and then as the amount you need changes as well.  You use more gas energy in the winter, for example, then you do in the summer, because in the winter you’re trying to warm your home.  In the summer, you’re using more electric energy, because you’re trying to coll the home.

It’s obvious, then, that budgeting is a harder task than it at first seemed, and that’s the least complex kind of accounting you’re likely to ever need to do in your lifetime.  Budgeting is one of those things that separates the successful from those who won’t be.  A good, well-balanced budget, and living well within your means, can lead to a lifetime of comfortable prosperity, even if you never become obscenely wealthy, leaving you with extra money at the end of every month to put into savings, to invest, or to  put into retirement funds, so that you can continue to live comfortably after you’ve left the job market and are no longer wanting to, or able to, continue working.  On the other hand, poor budget management leads to a lifetime of debt or living that last week before payday with no money in your pocket; eventually, you’re relying more and more on credit cards and cash advances, that leads to having to count on paying off one credit card with another, and eventually you just end up with only enough money on hand to pay for the essentials you need and nothing else, while not even being able to pay down the principle of your debt, but only being able to pay down the interest payments, and when you get to that point, you’re about one bad emergency or car crash away from having to file for bankruptcy and spending the next ten years or so of your life having to try to rebuild your credit rating.

tax accounting servicesWith budgeting and other accounting being so very important in our day-to-day lives, where do you turn in order to find someone to give you good advice on what to do and how to improve you fiscal stability?  You hire someone.  And, much like you would hire a mechanic to fix your car, you need to hire the right professional to help you with your accounting issues; in this case, you need a CPA firm, and, more specifically, you need a CPA, a Certified Public Accountant.

CPA accounting services can make your budgetary woes less, and help put you on that aforementioned path to fiscal solvency.  A CPA firm will help you set goals for your budget, whether that goal is to pay off your debt or to save enough for a big purchase, or maybe just to put a certain amount of money into your retirement funds so that you can slowly grow a fund for your old age.  If you’re already mired in debt, they’ll help you cut the fat in your budget so you can pay it down as quickly as you can, in order to make sure you pay as little in interest accrued as possible, and if you’ve already reached the worst case scenario and are filing for bankruptcy, they can help you to make that filing orderly, and to come out of bankruptcy with a plan to get your finances on the right track.

So, if you find yourself in dire financial straits, contact your local CPA firm as soon as possible.  It can only help you.

8 Tips from Reliable Responsive Website Designers

There are many different ways that a website developer can make her site stand out above the competition. As competitive as the marketplace is today, you’ll need to every edge you can manage. If you’re just starting out you’re going to want to do a lot of reading up on the subject, and you may want to consider hiring a firm to help you along the way. Even if you do outsource the job, it pays to know a least a little bit about design and development, this will give you confidence to help guide the project along.

Check out these Eight Tips from Reliable Responsive Website Designers:

1)     Be sure to have a responsive website. There’s a reason we keep referring to “Responsive” website designers, and it should show the significance of the topic. Ten years ago, people were accessing the web primarily through desk tops and laptops, the smartphone was just about to make its debut. Today, we have people surfing the web on things like Google Glass! It’s hard to imagine the kind of technology they might come out with next. You want your website to be adaptable, and viewable on all devices and mediums. Take whatever steps are necessary to make this happen.

2)     Use your website as the powerful marketing tool that it is. Gone are the days when you had to purchase ad space in print. You should now be diverting those costs in your presence in the online marketing place.  If you create and implement a fantastic website, it will drive traffic and therefore increase business. It’s a great place to offer rewards programs, hosts contests, and display your daily and weekly specials.

3)     Avoid using outdated and irrelevant features and functions. There was once a time when Flash animation was prevalent in web design and development, and I’m glad that time is gone. One sure-fire to make your website a laughing-stock is to have annoying Flash banners and animations. It will probably give users a good laugh before they promptly leave, giving you an awful bounce rate. It’s important to stay in tune with what’s working and what’s becoming stale and outdated.

4)     Great websites go hand in hand with a fantastic blog. Not only will that help you in keeping content flowing in on a regular basis, but it will help improve your search engine ranking. If you aren’t the best writer, it’s not a big deal, just outsource the writing to a copywriter from a custom responsive website development team. The price is usually reasonable and always well worth it. Giving something for your customers and clients to come back and read every week or even every day will have a dramatic effect on your success.

5)     Make security a priority. A security breach can have disastrous implications for your company and website. As a business owner you know the value of having clients and customers trust you. Sensitive areas of your website should be password protected, and all stored information should be encrypted. Remember also to backup everything, in the event of some type of outage of date loss.

6)     Try to keep things as simple and straightforward as possible. I don’t mean you want to have a boring, blank, white website. I mean your design and layout should be clear and readily apparent to visitors to your site. The backbone to your website is going to be the user experience, so make sure it’s a good one. It should be easy for them to navigate from page to page, without worrying about getting lost. Extraneous text and images can be distracting and detract from your overall message.

7)     Know your competition, and routinely check up on their websites. You want to see where you stand, and find out what you should improve to increase your standing in the market. Having a complete understanding of competing firms and businesses gives you a distinct advantage. This way you are prepared to be one step ahead of them at all times.

8)     Employ thorough and careful testing. Don’t let your website sit out in the public domain with broken or dead links. Make sure you’re constantly testing and making sure that all links lead somewhere purposeful. You always want to test out your navigation, legibility, and overall site design. Make sure everything looks right, and test it out on your smartphone, tablet, and any other device you can think of. Thorough testing will ensure a successful and bug free launch.

When it comes to building a website, you can’t be too thorough on your research. I hope you’ll take this advice into consideration, and continue to read and explore about website development on your path to success.

Dental Implants, Invisalign, Veneers: Modern Ways to Fix Your Smile

Throughout the last few centuries of history, man has been struggling with matters of the teeth, and attempting to improve the way theirs looked.  It began in the days of Aristotle, with philosophers talking about how it might be accomplished (and thankfully, not actually doing anything, because if there’s anyone I would trust to dig around in my mouth, it would most certainly not be a philosopher).  Around the same time, people were experimenting with very archaic forms of things like headgear, in order that they might be able to have some impact on the alignment of their teeth.  Some societies, namely ones that believed in reincarnation, were, at the same time, working on dental headgear, mainly because they wanted something that could keep the mouth from collapsing after death, in order for the deceased to get to the afterlife with a working mouth.  These original dental implements were made with archaic alloys of gold and with catgut standing in for elastic (catgut, yes, is exactly what it sounds like, the intestines of cats), and weren’t very effective.

Over the last century, though, our ability to improve the look of a smile has grown by leaps and bounds, constantly getting more and more high-tech and more and more discreet.

In the 1970s, standard metal braces replaced the headgear that came before it, allowing people a somewhat discreet way to straighten their teeth (you know, if you kept your mouth closed for long periods of time).  The replacement for headgear was almost elegant in its simplicity; braces consisted of brackets, which were affixed to the teeth with a long-term dental adhesive that would last for up to two years and change.  Over the top of these brackets, commonly made with dental gold, was run a long metal wire, which was hooked to the brackets on both extreme ends in order to provide the necessary tension in order to affect the alignment of teeth.

Thirty years later, Invisalign would come on the scene as a viable replacement, allowing for cosmetic dentists with experience to offer their clients a set of braces that were invisible, didn’t have to be affixed to their teeth, and were every bit as effective as their predecessor.  Another great thing about Invisalign braces were that they were just more comfortable and even less hassle (to the patient, at least).

Now, maybe you’ve managed to damage your teeth, rather than just having naturally misaligned teeth.  In that case, you’d need something called a veneer, a surprisingly old piece of technology that has been around since the year 1928.  It was originally invented in Hollywood, and used to make the teeth of the ‘beautiful people’ look even more beautiful for filming.  Back then, they were affixed to the teeth for four to six hours using a dental adhesive that was being used for dentures, at the time, and were removed at the end of shooting.

As the technology improved, they began to be used to improve the look of the smile over the long-term.  Today, veneers are used to cover up the teeth that you’ve cracked, chipped, broken in one way or another, and otherwise don’t look their best, as well as teeth that have that ‘black triangle’ forming at the gum line where it’s hard to clean without flossing.  And with advancements in dental adhesives, they’re now being held in place for ten to thirty years, rather than four hours or so.

Dental bonding for smile correctionOf course, there’s always the chance that the worst case scenario has come to pass, and that you’ve actually lost a tooth.  It’s happened to me.  It has happened to a lot of people. And when it happens, the only thing that can be done is a dental implant.  A dental implant is, basically, when you drill a hole into your jaw line, and then screw a long metal screw with a porcelain mock-up of a tooth in it into said hole.  Then you take care of the tooth and use various medicines in the hope that the bone comes back together around the screw in order to allow it to be held in place the same way.

So, if you think that you’ve got a deficiency in your smile, and feel that you could do a little better with some professional cosmetic dentistry, don’t delay.  Get on the internet, find your local dentist’s office, and give them a call.  Make an appointment, get in there, and ask what treatment, if any, might be right to fix your smile today.

Picking an Orthodontist

If you’re living in fear of the bathroom mirror, if you’re afraid to smile at friends or strangers, if you just feel like the teeth in your mouth are overcrowded, or even if you just want to correct a minor imperfection in your smile, it’s important that you go look for an orthodontist specialist in your area.  These orthodontists will be able to tell you what can be done to remedy whatever issues you’re having, as well as being able to give you the most up to date treatment options.

For many, however, the trip to the orthodontist holds some sort of dread.  It may be because we’re all acutely aware of the jokes and teasing that you may be in for daring to fix that smile, or maybe because you know that it means that you’ll spend the next few months (or, in worse case scenarios, a year and change) with metal in your mouth, slowly bending the teeth back into an optimal shape and managing to fix the malocclusions that may have naturally occurred.

They have a variety of tools at their disposal to do this.  They can, for example, just skip right to surgically removing a tooth if the case calls for it, but this is pretty much the worst case scenario that can occur.  More likely than not, they’ll simply use one of the more common orthodontic treatments available.

For example, braces.  Braces are by far the most common orthodontic treatment, to the point that they’re essentially iconic when someone thinks of a trip to the orthodontist.  Braces, incidentally, have only been around since the mid 70s, making them less than fifty years old, and really closer to forty.  The idea had been around for some time before that, mind you, but they were stopped in their progress by the lack of a workable long-term dental adhesive. In the seventies, that adhesive was developed.

Braces are fairly simple in design.  You begin with brackets, which you mount to the teeth with the use of that aforementioned dental adhesive.  Over the top of these brackets is run a metal wire, which will provide the tension, and is then hooked to the brackets on the end of the line of teeth to be realigned.  That metal wire is held in place on the brackets with the use of a series of rubber bands that are affixed to the brackets, and these rubber bands are replaced when needed.

Of course, over the forty years and change since the inception of the idea of ‘braces’, there have been some upgrades to the technology.  For example, it’s now common for the braces to have the holes for the metal wire in the middle of the bracket, allowing for the wire to be held in place without rubber bands.  There’s also the fact that they’ve begun making the brackets out of a white ceramic material, in order to better disguise the braces, although this can’t do anything to disguise the fact that there’s a metal wire running long-ways across your teeth, and as of now, ceramics can’t really support the tension required to fix your teeth.

The newest technology for fixing your smile, however, isn’t standard metal braces (or ceramic braces either, for that matter), but Invisalign braces for adults and teens.  These braces are made of plastic, not metals, and the plastic is clear and see-through.  As the name would suggest, these braces are invisible, allowing you to wear them in comfort and without worrying that anyone will notice; even from up close, you won’t be able to detect them short of digging around in someone’s mouth with your hands to find them.  These braces are designed so that you don’t have to wear the one set for the entire time you’re treating your teeth, but rather you wear them in a sequence, slowly fixing your teeth and realigning them until they’re perfect.  One of the other, more seldom though of benefits that you have using these braces is that they’re removable; although this isn’t a huge selling point, it does make dental hygiene more manageable, which is important when you consider how silly it would be to spend all this time and money fixing the alignment of your teeth just to wind up losing them to cavities.

So, if you have questions about what you can do to fix your smile, whether it’s a major issue or not, be sure to look up your local professional orthodontist.  You won’t regret it.

Why to Choose an Invisalign Orthodontist and Invisalign

There are many reasons to choose an orthodontist who uses the newest product in orthodontic appliances.  The fact that they have access to the latest treatments implies that they’re up-to-date on the latest technologies, procedures, and methods of treatment for any issues you may have with your smile.  It also suggests that they have the money and expertise to spend and the time to learn those new techniques, suggesting that your local professional orthodontist is doing well financially and able to attract talented individuals to fill open positions.  What, you might ask, is the most modern orthodontic treatment?  Invisalign invisible adult braces.

What makes Invisalign so revolutionary, you may ask?  It’s a couple of things, really.  The materials, the ease of use, the durability, the comfort, the fact that these braces are, as the name would lead you to believe, invisible. They truly represent a step up from older technologies.

affordable braces for kidsThe oldest braces we’ve so far encountered are made of one of two materials; either a malleable metal, like gold, or an early elastic stand-in called ‘catgut’ (which, for those wondering, yes, it is exactly what it sounds like).  Moving into the more modern era, today standard braces are made of various materials.  The brackets can be ceramic, stainless steel, even alloys of gold, silver, and titanium, and many more, as alloys are made to avoid allergy issues.  The wire itself can be made of the same metals, although making it of ceramics is, today, an impossibility.  Affixed to the brackets are rubber bands, which serve to hold the wire in place and prevent it from coming lose and losing tension.  Some brackets have wire run through the center of the bracket instead of over the tops, making the rubber band unnecessary.

All of these materials will eventually fall apart in the mouth.  Most anything will fall apart when left exposed to the corrosive materials in the mouth, mixed with the debris from food consumed.  Ceramics are the most likely to fall apart, which is the trade made when you move to make a brace that is mounted on the teeth but is more discreet than its metal cousins.  One of the problems inherent in standard braces is the way that they obscure the teeth, and make brushing and flossing a much more complicated procedure.  This can be bothersome, because brushing becomes much more important when you have braces; debris from a meal left there can cause cavities to form, as well as causing issues with the braces themselves, wearing away at the metal or the dental adhesive that’s affixed the bracket to the teeth.

When it comes to comfort, older braces have never been considered comfortable.  Standard braces, with the metal sticking out into the soft flesh on the inside of the mouth, just feel awkward.  Lingual braces, basically your standard braces mounted on the inner line of the teeth rather than the outer, can dig into the bottom of your tongue, an awkward experience as well, plus one that can be painful. This also makes sleeping feel a bit more strange as well.

Invisalign doesn’t suffer from these drawbacks.  It’s made from lightweight plastics, not heavy metal alloys or ceramics.  Unlike those standard braces, it doesn’t need to be affixed to your teeth with dental adhesive; it slides on and off like a glove.  This allows for much easier cleaning of the teeth; just remove your Invisalign invisible braces before a meal, enjoy your food, and then brush and floss your teeth before slipping it back on.  It doesn’t share the durability issues that you find in standard braces, either- not just because they’re easier to clean, but because you don’t wear them as long as braces.  Standard braces are worn all day, every day, for months, sometimes even longer than a year.  Invisalign discreet adult braces are worn 20 to 22 hours a day, for around two weeks.  Then, that set is discarded, and the next set are used, and so on, until the teeth are straightened.  Invisalign custom-made invisible braces are also much more comfortable than standard braces; they don’t protrude so far into the mouth.  They fit very snugly over the teeth, meaning you won’t be constantly poking your mouth with them.  Truly, they have a myriad of advantages over standard braces.

So, if you’re looking for the newest in orthodontic treatment possibilities, don’t hesitate.  Go find your nearest professional orthodontist who offers Invisalign invisible braces and see if they might be just what you need to fix your smile!

Growth with a Social Media Marketing Agency

The key to the guaranteed existence of a business is growth.  This growth needs to be stable and long-term, continuous growth in market share year after year, which will guarantee increased profitability for your business.  However, achieving growth, especially for your new business, may be a complicated process.

There’s an old adage that states ‘you’ve gotta spend money to make money’, and nowhere does this ring more true than in running a small business.  Consider all the money that you have to spend just to open your doors!  There’s the initial gathering of capital, likely even some small business loans from local banks, which means that your business opens its doors (eventually) with a debt load that needs to be paid off.  Even for those who avoid loans entirely, they may have to sell shares of their business before it even exists to others in order to get the capital to open the door, meaning that you may need to earn money to buy them out of your business before it can truly be ‘yours’ or else you’ll have to be fine with sharing not just the costs, but also the proceeds, with these partners.  Once the initial money is found, it starts being spent almost immediately.  First you have to find a brick and mortar location for your business to inhabit.  Then you have to redecorate it and make sure that everything about it presents a positive face to your prospective customers. After this is accomplished, you have to furnish your store, as well as going out and purchasing all the equipment you’ll need in order to actually do business, things like cash registers being an easy and common example, although you’ll also need to hire someone to configure your register to best serve your needs.  Once that’s completed, you still need to spend a bit more money, first getting a business license as well as any necessary permits, then more money still will be expended in selecting and training your first employees.  Finally, after all this money has gone out the door, you’ll be able to open the door and initiate a positive cash flow for the first time.

Once you’ve spent all that money, you can begin to make money, but you’re going to find yourself continuously having to spend money to make more money.  You’ll need a plan, a comprehensive plan, of what you’re going to do to continue to get your name out there and to attract your prospective customers.  To do this, you may be better served in hiring a public relations agency.

A public relations agency comes with a lot of benefits.  To begin with, by hiring a public relations agency, you free up your own time (or money); you’re getting help crafting and running an ad campaign, meaning you don’t have to spend the money to hire a dedicated public relations employee, and that you don’t have to spend your own time running your public relations campaigns.  A public relations agency will also be well equipped to help you target the particular segments of society most likely to have an interest in what you have to offer, meaning that you’ll be seeing more value for your dollar, and not wasting money advertising to people who aren’t likely to want your products no matter how well made they are.

in this day and age, a public relations agency is likely to help you craft a plan to use social media to grow your business, especially if they’re well-experienced in social media marketing.  It’s a much more cost-effective method of getting a message out to the general public, and social media is capable of reaching far more people than most other forms of media.  It’s also far cheaper than most forms of media, even if purchasing ad space.  Another benefit is that social media is literally designed to allow people to segment themselves into whatever group they best feel fits them, allowing them to show their individuality by discussing what they like and following the pages that they enjoy.  Social media marketing is an amazing way to reach a very precise group of people, in this case, the people likely to buy whatever you’re offering.

So, if you’re looking to generate growth for your business, or simply hoping to grow a little bit faster, you should consider looking into social media marketing agencies, and hiring a pr firm that is well equipped to help you manage your social media accounts.  It can be the difference between running your business for years or running it into the ground until you can’t take on any more debt.  The choice is yours.

 

Invisalign Changes Lives For the Better

If you had braces a long time ago and have not had any children that needed orthodontic care, you may have no clue about all of the changes that have occurred in the orthodontics industry in the last several decades. If you did not have braces but could have used them and decided at some point in your adult life that you would rather live the rest of your life with a smile that you are not comfortable with because the only alternative as you know it is braces, then you may be in luck. Adults every single day are benefiting from new orthodontic technology to bring their smiles into alignment in a way that is more difficult to detect than braces, and sometimes it is completely invisible. How is that possible? Good question.

First of all, if your specific orthodontic situation requires braces in order to get the results that you want, there are alternative materials that can be used to have them applied with that are not as conspicuous as traditional stainless steel. With braces, orthodontists use dental adhesive to glue brackets onto the front surface of patients teeth and they attach metal wires between them that they tighten where needed in order to push and pull teeth into alignment over the course of the treatment. The brackets that are attached to your teeth can be made out of transparent plastic or ceramic instead of stainless steel, thus they can blend into the natural color of your teeth quite nicely so they are not as noticeable as they would be otherwise. This is enough to make some adults more open to getting braces, but not everyone is that easily convinced.

If you feel like the way you feel about your smile is holding you back in life and you are not able to accomplish the things you want to because you lack confidence as a result, you should really consider your options. It is possible that you may not have to wear braces of any kind in order to straighten your teeth and just about any orthodontist in your area would be happy to talk to you about Invisalign. Invisalign is a smile-correction method that combines some important technological advances in digital computer imaging and 3-D printing in order to create clear plastic ‘aligners’ that fit around every surface of your teeth. Usually, 8-12 custom-designed aligners are required to gradually shift teeth into alignment over the course of a 16-36 month treatment period.

Invisalign is not for everyone though, and an orthodontist will let you know why you are not a good candidate for it if that is the case. There are many different kinds of malocclusions that people have and can combine together in a way that some form of braces is the only way to properly deal with them. Malocclusions are when one’s teeth or jaw do not come together in an aligned fashion and produce a potentially problematic scenario that could cause health concerns later in one’s life. TMJ, tensions headaches, uneven wear of teeth and gum and dental disease are all issues that can most likely be avoided if one receives the proper orthodontic care when they need it. Anyone can develop dental and gum disease if they do not take care of their teeth and gums, but both are much more likely when someone has crooked or crowded teeth that have not been corrected.

There is a braces application method that only some orthodontists are trained to perform, but it is much more discreet than ceramic or clear braces. Lingual braces are applied like normal braces are but the brackets and wiring are installed on the back surface of a patient’s teeth, so they are completely hidden from view. Like Invisalign though, not everyone can get satisfactory results by using this method so it is not always going to be a viable option. There are different costs and concerns associated with every teeth straightening procedure that should be understood when finances are a concern, because orthodontic treatment is not exactly cheap. The benefits that one will experience as a result of obtaining a smile that they can be confident about though, are priceless.

People who go from being insecure about their teeth to confident about them often experience a windfall of confidence that changes their entire demeanor and produces some very positive changes in their lives. Talking to an orthodontist about your options is not a difficult thing to do, so if your teeth are a concern, then do not waste any more time and just schedule an appointment so you can find out what can be done.

Invisalign is The Newest Orthodontic Method

The road that began in ancient times that has been forged through the history of mankind and brought us to where we are today with regard to orthodontics, has been a long and arduous one. The ancient Egyptians desired straight teeth just like we do today and archeological findings and examinations of mummified remains have uncovered old, metal bands wrapped around their teeth. Crowding and spacing issues are the most common and back then it was no different. So, much like we did until the advent of dental adhesive, they used metal loops to gain control of the spacing and movement of teeth. An ancient orthodontist from thousands of years ago was not actually all that different from a modern-day one, until recently.

Early forms of braces were tedious and inconvenient to apply and wear for both the orthodontist and patient. In the early 1900s only precious metals were used in dental and orthodontic applications because they would not rust and they were malleable. Gold, silver and a metal called vulcanite were used to create clasps, loops and ligatures used in an effort to bring teeth into alignment. It was not until the 1950s that stainless steel was approved and regarded as the best, most affordable and functional metal for the application of braces. Just 50 years later, a method called Invisalign was invented that did not require the use of any metal at all, but we’ll get to that later.

Orthodontists go to two to four years of school beyond what a dentist does so they can become experts at identifying and correcting malocclusions with fixed straight wire appliances. Fixed straight wire appliances are more often referred to as braces and they are the result of thousands of years of research, experimentation through trial and error and technological advancement. This process, even as early as the 1900s until the 1970s, involved the application of metal bands around a patient’s individual teeth in order to gain control over their movement. Malocclusions have various classifications that range in severity but are generally defined as the imperfect positioning of teeth when jaws are closed.

The best time to deal with malocclusions is early in one’s life before matters get out of hand. Orthodontists today apply braces to kids in their adolescence about 80% of the time and adults take up the other piece of the pie. There are several reasons why orthodontists prefer to provide orthodontic treatment to people when they are young and they mostly have to do with the fact that in one’s childhood, teeth and jaws have not had an adequate amount of time to form out-of-place. So, instead of allowing them to develop in a misaligned fashion that can potentially cause one or more health concerns in their life, it makes more sense to be proactive about the matter.

Dental and gum disease are far more common among people with crooked and crowded teeth than those who have straight ones. This is because aligned teeth are much easier to clean and maintain than ones that have formed in a way where there are difficult spaces for a toothbrush and floss to reach. TMJ and tension headaches are caused by a misaligned jaw or bite that is produced by teeth forming in a fashion that is not conducive to the way that one’s jaw should come together when in a closed position. So, the purpose of braces is not just to improve the aesthetic quality of someone’s smile, they also correct problematic alignment issues that can cause other issues in one’s life.

Unless one experiences serious pain and discomfort from teeth or jaw alignment issues as adults, they do not often want braces to fix functional issues that they may have. When an adult is considering braces it is most often because they are insecure about their teeth and they want to feel better about their smile. This scenario creates a catch-22 for a lot of people because although they badly want an improved smile, they do not want to feel even more self-conscious during the process of correcting it with braces. Enter: Invisalign braces.

Invisalign is capable of making all kinds of people’s smiles more aesthetically appealing without anyone even being able to notice during the process. This is possible because custom, computer-designed ‘aligners’ do the work that brackets and wires would be doing otherwise if braces were applied. Usually 8-12 aligners are needed to correct one’s smile while each, unique aligner is worn for 2-3 weeks each. This option has opened the door to a lot of people who have wanted to do something about their smiles for years but were not receptive to the idea of getting traditional braces.