Any business who calls themselves a business needs to have a website these days in order to come across as a reputable company. Many businesses still pay to be listed in the phone book but every year they are deciding that the money isn’t worth it because people rarely pick up the phone book to find what they are looking for anymore. Instead, they save their money and they invest it into a web developer who cannot only create and keep their website updated, but can also use their expertise to generate traffic and direct it towards their website. The initial credibility of a business in this day-in-age is heavily based on the impression that someone gets when they arrive at their website and take a look. There are a variety of techniques and things that a website designer needs to know to make sure that one has a pleasant experience when they arrive at the website and here are some of those things:
1. Present a clean website – Think of a website like your room and ponder how much better it feels to be in it when it is free of clutter because everything is in its place and organized. A website should emulate this feeling in a digital sense with an organized layout that is manageable and is easy to look at. Too much information should never be presented on any page, instead internal links to other pages deeper inside the site should provide information based on the specific topic. A website that has a lot of information to present is like a thesis paper that needs to be well thought out and presented in a way that is easiest for readers to ascertain.
2. Keep it simple – Even companies who provide products and/or services in extremely complicated industries; there is always a way to present information in a simple way. The top half of any webpage should be properly utilized because it is what presents itself in the viewable window when someone pulls up a website before they have to scroll down. The information contained beneath the natural scroll line should be manageable and never contain more information than what is naturally presented in the original window above. There should not be more than four or five website headers at the top or left of the page in most cases, especially for informational company websites.
3. Make it predictable – Websites should not come across to visitors in a way that seems like clicking on any given link could open up Pandora’s box. People should have a pretty good idea of what they are going to find when they click on ‘About Us’, ‘Contact Us’, ‘Pricing’, ‘Packages’, ‘Services’ and ‘Products’ because the words are links that describe what they are about to see. Every page should contain the company logo and it should be linked to the homepage so visitors can always return to where they started so that they can continue exploring the website without getting lost and having to press the ‘back’ browser button.
4. Make it responsive – This word means one thing in the English dictionary but it means something different to a digital marketing agency. It basically refers to a website being conducive to viewing from many different sized screens, smart phones and tablets specifically. Many people use their smart phones more than any other computer in their lives when viewing websites and this trend shows no signs of slowing down. So, a website should be designed for proper viewing from screens that are smaller than a typical computer screen so that the webpage viewing experience is a pleasant one no matter how small the screen is on which it appears.
5. Color is your friend, but it’s not your girlfriend - Colors are a great, but they can easily be overused. The overuse of colors is the enemy and those that are bright and vibrant can easily create an unpleasant experience if a website designer is not careful. Websites that are designed with flashing colors can detract from the experience and give someone a headache. In most cases, soft colors from the pastel spectrum are the safest bet because the feeling of getting yelled at can present itself with too much color and who likes getting yelled at?
A website today is absolutely crucial to a business’ success and it is capable of making or breaking a company based on their industry and how they capture customers. Making sure that the right web development company is hired for the job is a big decision for anyone who is trying to create a solid web presence, so it is a decision that should not be taken lightly.