There are many different ways that a website developer can make her site stand out above the competition. As competitive as the marketplace is today, you’ll need to every edge you can manage. If you’re just starting out you’re going to want to do a lot of reading up on the subject, and you may want to consider hiring a firm to help you along the way. Even if you do outsource the job, it pays to know a least a little bit about design and development, this will give you confidence to help guide the project along.
Check out these Eight Tips from Reliable Responsive Website Designers:
1) Be sure to have a responsive website. There’s a reason we keep referring to “Responsive” website designers, and it should show the significance of the topic. Ten years ago, people were accessing the web primarily through desk tops and laptops, the smartphone was just about to make its debut. Today, we have people surfing the web on things like Google Glass! It’s hard to imagine the kind of technology they might come out with next. You want your website to be adaptable, and viewable on all devices and mediums. Take whatever steps are necessary to make this happen.
2) Use your website as the powerful marketing tool that it is. Gone are the days when you had to purchase ad space in print. You should now be diverting those costs in your presence in the online marketing place. If you create and implement a fantastic website, it will drive traffic and therefore increase business. It’s a great place to offer rewards programs, hosts contests, and display your daily and weekly specials.
3) Avoid using outdated and irrelevant features and functions. There was once a time when Flash animation was prevalent in web design and development, and I’m glad that time is gone. One sure-fire to make your website a laughing-stock is to have annoying Flash banners and animations. It will probably give users a good laugh before they promptly leave, giving you an awful bounce rate. It’s important to stay in tune with what’s working and what’s becoming stale and outdated.
4) Great websites go hand in hand with a fantastic blog. Not only will that help you in keeping content flowing in on a regular basis, but it will help improve your search engine ranking. If you aren’t the best writer, it’s not a big deal, just outsource the writing to a copywriter from a custom responsive website development team. The price is usually reasonable and always well worth it. Giving something for your customers and clients to come back and read every week or even every day will have a dramatic effect on your success.
5) Make security a priority. A security breach can have disastrous implications for your company and website. As a business owner you know the value of having clients and customers trust you. Sensitive areas of your website should be password protected, and all stored information should be encrypted. Remember also to backup everything, in the event of some type of outage of date loss.
6) Try to keep things as simple and straightforward as possible. I don’t mean you want to have a boring, blank, white website. I mean your design and layout should be clear and readily apparent to visitors to your site. The backbone to your website is going to be the user experience, so make sure it’s a good one. It should be easy for them to navigate from page to page, without worrying about getting lost. Extraneous text and images can be distracting and detract from your overall message.
7) Know your competition, and routinely check up on their websites. You want to see where you stand, and find out what you should improve to increase your standing in the market. Having a complete understanding of competing firms and businesses gives you a distinct advantage. This way you are prepared to be one step ahead of them at all times.
8) Employ thorough and careful testing. Don’t let your website sit out in the public domain with broken or dead links. Make sure you’re constantly testing and making sure that all links lead somewhere purposeful. You always want to test out your navigation, legibility, and overall site design. Make sure everything looks right, and test it out on your smartphone, tablet, and any other device you can think of. Thorough testing will ensure a successful and bug free launch.
When it comes to building a website, you can’t be too thorough on your research. I hope you’ll take this advice into consideration, and continue to read and explore about website development on your path to success.