You May Be Surprised at Just How Much a Social Media Firm Can Do

social media marketing firmPerhaps you’ve considered working with a social media marketing agency in the past but decided against it thinking all they do is post updates to your Twitter and Facebook feeds. If this is the case, it’s certainly worth a reconsideration. The role of social media agencies reaches far beyond simple updates to various social medium platforms. The fact of the matter is, social media is simply the evolution of public relations firms as the needs for businesses and means for communication changes. Social media has simply presented a new way that target audiences can be reached. It’s even improved things, as two-way communications between businesses and audiences are not the norm. If your business already employs a PR firm and they don not handle your social media, it’s time to ask why. It’s understandable if you or your company simply hadn’t realized the value that social media firms can bring. The name of the companies itself can be a bit misleading.

You may be surprised by the wide variety of services that these companies often provide. They will probably have you covered in areas that you haven’t even considered at this point! When it comes to finding a firm, there are many different things to consider. You’ll need to find someone who can handle the unique needs of your business, and you want a firm that will effectively manage your public image. Of course figuring out who provides what is going to require some investigation, you’ll simply have to ask firms as they prepare proposals for your company.

To help get started, check out this list of beneficial services provided by the best firms.

  1. Identifying and Building an Audience - The first thing any competent social media marketing service is going to do is investigate and research to identify your company’s audience. They will refer to various sources, market trends, and public opinions to determine this. Once an audience has been established, the firm you’ve hired what the best means for reaching them is. In addition, they’ll evaluate the type of content that will most interest them. In addition, a quality social media management company will work to build a bigger audience than the one you already have. This promotes growth for your company.
  2. Establish Valuable Community Presence – The best companies integrate themselves seamlessly in the communities in which they operate. There are many different creative approaches that your social media expert might decide to take when it comes to improving your image in the community. Relevant charity drives that impact the community in a positive way is a great place to start. Your social media company might also organizing company outings and invite the whole neighborhood, regardless if they’re in your company’s target audience. Sometimes running a business is about more than just sales. Proving your worth to community is a completely worthwhile endeavor.
  3. Public Relations Expertise - Public relations and social media marketing are directly tied together. In fact, it can easily be argued that social media simply adds another layer to PR. The key to good public relations is successfully and efficiently managing communications between a company and its target audience. Social media is just another tool for doing this. However, the best firms will be experienced in gaining traditional forms of ‘earned media’ as well. This merit based exposure could be an article in a newspaper, a feature on TV, or even a write-up on a third-party website. This type of exposure in the editorial press and other sources is much more valuable than advertising. People can readily see you did not pay for the exposure and that it was earned, therefore giving it more clout.
  4. Bringing a New Product to Market - This can be a scary time for any company. You’re confident that you’ve got a great product or service, but you’re still nervous that it could flop. That’s perfectly natural, but instead of worrying why not hire a social media management agency that makes sure your bases are covered? Your agency will work tirelessly to create a buzz on social media and in the press about your latest and greatest thing. They’ll have people salivating a month before it’s even released! Launching a new product or service should be an exciting time, leave the worrying to the pros.
  5. Bringing Your Brand to a New Market - Like product launches, moving into a new market can be quite nerve-racking. Without proper planning it’s quite easy for thing to go awry. Let your social media firm get things in order before you expand. They’ll survey and research the new market, once again establishing your audience. At the same time, they’ll make sure that the general population is aware of you and what you offer.
  6. Content Kings and Queens – A social media feed is nothing without content. If you don’t have a firm that can provide fantastic content on a regular basis you’ll quick find yourself sinking. Social media streams need to be more than advertisements and simple one line posts. It takes creativity and thought. Stress the importance of content at your meetings and ask to see examples of the firm’s work.

Social media truly is the wave of the future. Nearly 90% of American adults are online and most of them have some type of social media account. It’s a great way to work on your companies strategies for public relations.

Website Help from Expert Web Developers

experienced responsive web design agencyEvery single day more tasks are moving online. People are shopping online, meeting new friends online, interacting with old friends, checking out new businesses, and much more. It’s imperative for business owners to get online and maintain a functional, responsive website. Today’s consumers demand it, and if you don’t meet their needs they’ll look elsewhere. You’ll have to invest appropriately and be committed to a strong professional digital marketing campaign.

Check out these tips to help you along the way:

  • Your website is a marketing tool first and foremost. Years ago a website may have been nothing more than a fancy business card, but times have changed. Traditional campaigns like newspaper ads, magazine ads, billboards, and even commercials don’t carry the weight the once did. More of your budget should be shifted towards digital marketing. If you want to find success in the competitive marketplace that exists today, you must have a strong website and presence online.
  • The better your website is the more it will improve your business. There are many stories about ways a great web developer was able to bring a company back to relevance by revamping their website. But the evidence isn’t just anecdotal. A quick glance at the numbers will show that businesses with viable websites bring in more revenue and sales than those who don’t. Businesses that are online have a better rate of growth and have a much easier time finding new customers. If you’re not already online with a great website, you’ve got to act now.
  • Avoid flash animation at all costs. Flash is dead, it isn’t the great tool that it used to be several years ago. Flash animations do nothing now but detract from the user experience. They’re slow to load, causing your website’s performance to drag. Additionally, flash animations crash frequently, leaving an eye sore on your website. People will grow frustrated quickly with your website if you’re using outdated features. Stay up to date with technology when it comes to your website.
  • Make it responsive or pay the cost. It seems like there’s a new mobile device coming out every single day. Sometimes the screens are larger, sometimes they’re smaller, and sometimes they’re on a HUD like Google Glass. Your website must to ready to handle any device your customers come up with. Responsive websites display properly on any screen, and never have trouble with function. If you’re serious about building a competitive website, it needs to be responsive.
  • Always keep things secure. It’s quite possible that there’s a good bit of sensitive information being passed over your website, especially if you’ve got an online store. You need to take security measures like password protection and data encryption to make sure things are safe for you and your customers. You should also always back your website up in case of a disaster where your site is compromised.
  • In website design, simplicity is the way to go. Remember, your site will see users from all walks of life. You want it to be easy to understand and navigate for each and every one of them. If you over complicate things, it may confuse and frustrate visitors, causing them to leave quickly. Make sure you use easy to read fonts and don’t go overboard with the color scheme. Use high quality, professional images instead of generic stock imagery.
  • Focus on user experience. Your website is all about the user. Creative responsive websites are designed with the user kept in mind through every step of the process. Remember, you want something that’s easily viewed on any device, and you want to create a website that draws users in and catches their attention. Have relevant content that people find useful and it WILL translate to conversions. Encourage users to dive deep into your website, exploring your company at great length. The more time people spend on your site the better.
  • Become an industry leader. You want people to respect your company and its products or services. You already know that you’re an expert in your industry, but people unfamiliar with your business probably do not. Use a well-written blog and update it with articles frequently. Ensure that the articles are accurate, informative, and interesting. Create a content flows that demonstrates your expertise, whether through digital media or some other means. Having informative content can be a big boost to your search rankings.

If you want to grow your business and be seen as an expert in your industry you’ve got to maintain a strong presence online. It starts with a great website but goes much deeper than that. You’ve got to have an expert digital marketing strategy in place as well. Don’t be afraid to outsource the task when needed!

Modern Orthodontics For Fixing Your Teeth

We spend a lot of time and money working on our teeth, when you really think about it.  Every year, at least once a year, the average person goes to their dentist’s office and spends something like an hour sitting there, both in the waiting room and in their dentist’s chair.  Then, if you need to have your teeth realigned, you’re going to be spending a few hours a year sitting in their chair and office, especially if you’re undergoing a treatment to allow you to realign the teeth, which would require that you go and see them a few times a year, once every month or two, in order to ensure that your teeth are coming on fine.  This, of course, completely ignores the fact that most people spend about an hour a week working on brushing, flossing, and rinsing out their mouth, or the time that someone will spend, say, trying to pry out an annoying piece of popcorn that has gotten stuck behind their teeth or something similar (I have spent three hours trying to do so before, so I understand what an uphill struggle such a thing can be).

In general, we do a lot to make sure that our teeth are as perfect as they can be, and for a lot of people in the United States (one out of every three according to very recent research), this means spending time working with your local professional orthodontists to make sure that your teeth are all that they can be, to rip off a terrible slogan from the US Army (the sweetest smelling Army in the world, according to the late, great Robin Williams).

The tools that orthodontists use have changed quite a bit over the last hundred years or so.  In the years before the early nineteen-hundreds, the orthodontics available to the general populace were, in truth, not the kind of thing that one would really want to put into their mouths.  For example, there was the bandeau, which was designed to spread out the jaw line, and did so by pressuring it into a more desirable shape, in order to do things like alleviate overcrowding of the teeth caused by having too many teeth for the surface are you had to share in your mouth. Thankfully, we’ve quite moved on from those old and archaic days of basically breaking the jaw in order to make sure that your teeth would be well aligned.  Today, we solve overcrowding with the use of dental surgery to remove a tooth that is causing the issue, and then we realign the teeth with the use of standard metal braces (or some other sort of braces).

quality adult orthodonticsStandard metal braces first came into common use in the seventies.  That isn’t to say that the idea first came about then, however; they were held up by a need for improvement in the technology of dental adhesives.  Prior to the seventies, the main use for dental adhesives had all been short-term, making sure that dentures were held in place for the few hours that they needed to be held in place for, but wearing off before the end of the day so that the could easily be removed. During the seventies, they developed adhesives capable of lasting much longer, thankfully.

Standard braces were, basically, a very simple idea, albeit one that was beautifully effective at realigning the teeth.  They consisted of a series of long metal brackets that were held in place with that dental adhesive designed for long term uses that I had just mentioned.  Over the top of those brackets is run a long metal wire, which is hooked or wrapped around the brackets just so, in order to make sure that the teeth realign just like they want.

There is an even newer technology available, known by its brand name, Invisalign.  It’s designed to do everything that standard braces are able to do, but to be a friendlier option for the user, the person who ends up wearing them, making it easier for them, more discreet for them, and more likely that they’ll be able to complete the entire treatment without any hassle or without worrying about people noticing the braces and teasing them for such a thing.

We live in an age of great advancements in technology used to improve our teeth, and because of this, there is no reason that you shouldn’t take advantage of the ability to realign your teeth with so little hassle.  Ask your orthodontist today if Invisalign or braces might be right for you if you have any issue with the way that your teeth look.

3 Ways Product Developers Are An Asset To Your Business

Follow me down the rabbit hole, as I spin for you a hypothetical concerning a business and their quest for expansion.  Let us pretend, for the purposes of this discussion that you have a brewing company.  Call it what you like, the name makes no difference here, but the point is, you make beer, and people like it.

Your initial offering to local and national bars is well received, and you draw accolades, awards, and most importantly, money.  Money that lets you expand, double your production, get a better canning system, things like that.  However, you don’t decide to put any time or money into creating a new brew for quite some time, living off the success of your launch brews.

Then one day, it starts to happen; people are buying less of your beer everywhere.  It’s not an issue with quality control or anything like that, it’s just that people have had it around, and while you’re patting yourselves on the back for your delicious pints, other companies are making newer, better, more delicious pints.  Now, you need to as well.

choose the right product development companyHowever, you don’t know how to market your beer to people.  Sure, you know how to make a beer, and a great one, but getting it into the hand of the customers is another thing entirely.  You’ll need help, and you’ll need the help of product developers in particular. They’ll be able to help you with the process of getting your beer out there into the hands of those who enjoy a good pint everywhere in the continental United States.  Here’s how they’ll help.

1.  Marketing strategy

So, first off, you, and the professional product development company you’ve hired,  need to determine whose hands you’re trying to get this beer into.  Are you after the casual beer drinker, the guy who goes down to his local bar and has the cheap ‘Belgian’ (yes, I know it’s supposed to be capitalized, but we’ve made them so terrible I feel bad attributing our terrible lagers to the people of Belgium) lagers that are sold there?  Are you after the drunk who buys whatever he can get the most of and drink the quickest, a person who isn’t likely to notice all the flavor and hard work that went into your craft beer?  Are you after the person who goes to the pub and has one beer, often the same one beer they’ve been drinking for the last decade or more, and then goes on about their day?

Or, are you trying to get your beer in the hands of the hipster kids with money to spend (not their own, but the money spends all the same, no matter where it comes from)?  I think the answer here is fairly obvious.

2.   Advertising Campaign

Alright, with the use of some great market strategizing, we’ve chosen our target market, the people mostly to buy the beer.  How do we reach them?  With advertising, of course.  We need to take out ads in a series of places, the kind of places that hipster kids who enjoy craft beer will be looking, websites they frequent, periodicals they read, and the radio stations (or podcasts) that they listen to, even YouTube channels they enjoy can be a venue for getting the word out there about your new beer.  You’re going to want to have your advertising campaigns crafted to your consumers, too; as hipsters are so elitist, it would be well to make the beer seem like something rare, hard to come by, and limited in quantity (even if this isn’t necessarily the case), so that they’ll be more likely to buy it.

3.   Long term presence

Alright, you’ve made an awesome beer, the hipster kids are buying it at outrageous prices, and you’re doing well.  But now you have to keep up a presence on social media and the internet, so that when one hipster kid brags about the beer to his peers (hey, that rhymed!), there’ll be something on various social media sites and on the internet for their search engine to turn up that isn’t some review site where people will point out that you just dumped way too much hops in (it happens, don’t worry).  This is how you maintain communications with the customers, even after you’ve moved on, and this is why it’s so important to choose the right product development company to help you keep up the hard work over the long run.

So, consider hiring in extra help from another firm if you need it.  I know, you may not like the idea of spending extra money, but their marketing experience will, hopefully, make it all worth the money.

 

Dental Implants and You

quality Dental CareThe plague of lost or severely damaged teeth is one that affects many people across a wide spectrum. Whether the initial cause of the problem is injury, decay, or tooth loss, the solution is often the same. The goal is to replace the missing tooth with a natural looking, comfortable replacement. In the past dentists most commonly used things like bridges and dentures for smile restoration. However, in recent years, dental implants have been gaining rapidly in popularity. They provide a fantastic alternative to past treatments for a variety of reasons. Today we’re going to explore them a bit more closely, and see why they’re becoming the preferred method of tooth replacement.

Surgery is required in order for a patient to receive dental implants, but it’s typically worth the procedure as it is not too complicated. Implants have a good track record of holding in place well and not needing to be re-addressed. Careful planning is taken when determining the position of the implant. The goal is to find a position that ensures longevity and comfort at the same time. Eating, talking, and cleaning shouldn’t be a problem or hindrance for anyone with an implant.

If a patient only needs one or a few teeth replaced, there is just no sense in pulling good teeth and replacing them with dentures. When it comes to cosmetic dentistry, the future is here now. That future is dental implants.

Let’s Examine dental implants a bit further:

The Benefits

  1. Greatly enhanced cosmetic appearance – Replacing missing teeth with dental implants is the best way to get results. Teeth are match more closely than in other methods, which gives the implant a natural and virtually  unnoticeable look.
  2. They are durable and long-lasting – During the procedure the root of the implant is placed right over the old tooth root. Gradually the anchor will fuse with jaw bone, making the implant extremely stable. They are often permanent.
  3. Speech is not an issue – Oftentimes dentures can lead to permanent speech impediments. With implants this is not the case. Your speech pattern will not be interrupted.
  4. No concerns with eating – When a patient wears dentures, eating and chewing can provide complications and certain foods must be avoided. With an implant eating takes places as normal with no concerns.
  5. Good oral health – No pastes or special solutions are required for cleaning an implant. Just care for them as you would your natural teeth and things are fine. Bridges typically require the dentist to modify healthy teeth in order to keep them in place, but this isn’t the case with implants. They’ll have no effect on the surrounding teeth.
  6. No additional maintenance – No extra care required if you have dental implants. Dentures have to be removed every night and specially cleaned, but your implant is just like a normal teeth. They’ll often last an entire lifetime without the need address them.

Clearly the benefits of dental implants are far-reaching. They absolutely preferred over some of the past methods for tooth replacement. Many dentists offer cosmetic dentistry for smile correction, and if you’re missing a few teeth you may want to ask yours about implants.

Implant Procedure 

Most dental implants are constructed of a durable metal, titanium. The ensures that last a lifetime and don’t begin to have structural issues. At the beginning of the process, the dentist will carefully inspect the site of replacement. The exact location for the implant base must be chosen precisely in order to ensure longevity. It the base is not in the proper location it may not fuse with the bone correctly. As the dentist installs the implant base, the patient will be put under. Over the next few weeks the healing process will occur, and the jaw bone will grow around the base. This gives permanence to the implant. Usually the healing process will complete after six to twelve weeks. During this time a custom fabricated crown will be created to over the root base. The final result is a structure that looks, feels, and behaves like a normal tooth.

Because implants do require surgery, patients may want to carefully consider the process before choosing to have it done. However, the surgery is minimally invasive, and has a high chance of success when performed by a skilled cosmetic dentist. If you choose wisely the chances are good that you’ll have to get your implant once.

The best candidates?

If you’re missing one or more teeth, or have rotten or dead teeth that need to be replaced, and you’re in good health, then you are a good candidate for dental implants. It’s also imperative that you place a high value on oral health and hygiene in general. Even if in the past you didn’t monitor your oral hygiene as closely as you should’ve, if you are considering implants you should have rededicated yourself.

Dental implants are one of the best options available in cosmetic dentistry. If you’re in need of work, talk to your dentist as soon as possible.

So, Your Teen Needs A Trip To The Orthodontist

A lot of teens have recurring nightmares during their high school years of being embarrassed publicly.  For many, they have fears about things like showing up to an exam that they didn’t study for or to a pop quiz for homework they didn’t review, and then standing up and finding themselves nude in front of their classmates or in their underwear in front of everyone they know.

So, whenever something happens in a teen’s life that might bring any attention to them in a negative way, where they might find themselves embarrassed, it is a big deal.  And few things are so stereotypically embarrassing to young people as having braces in their mouth.

Which is strange, really.  I mean, recent studies show that something like one out of every three people in the United States will need to have braces over their lifetime, so it is obvious that it isn’t a rare thing for students to have in high school and college, especially when you consider that that’s around the time when most people have braces installed in their mouth in order to fix alignment issues, because it’s a lot easier to fix such misalignment when they’re younger, rather than waiting until they’re older. The longer you wait, the worse the issues get, the more damage the misalignment can do, and the more expensive and more of a hassle it is to realign the teeth.

So, your teen needs to go to see the orthodontist, even if it is going to be harder than pulling teeth to get them to go into the office to get the treatment they need.  Getting them to see your local practitioner of board-certified orthodontistry can be a challenge, but it’s also something that needs to happen, the sooner the better.

hidden braces for teensLikely, they’re going to be given braces if they’re given any treatment plan at all.  Braces are the most common method of realigning the teeth to a more optimal alignment, and there’s good reason for this; they’re a big step up from the treatment plans used before the advent of braces in the early 70s, as well as having a proven record of success.

And, really, when you look at them, braces are a very elegantly simple method of treating the misalignment of teeth.  Rather than requiring all the bulk of headgear, they’re more compact, and are simply put on the teeth.  Braces consist of brackets, which are commonly made of a metal like stainless steel or aircraft-grade titanium, which are mounted to the teeth using a long-term, semi-permanent dental adhesive. Over the top of these braces is run a long metal wire, which is wrapped or hooked around the brackets in order to create the tension that will slowly fix the alignment issues of the teeth.  This metal wire is held in place on the brackets with the use of rubber bands which are wrapped around the wire and each individual bracket.  This system will, over the course of the next few months or years, in some cases, realign the teeth in a more healthy alignment than they’re currently in.

Of course, a big problem with those standard braces is all the metal involved.  Teens don’t want to draw attention to the fact that they’re wearing braces; in fact, most people don’t want to draw attention to that fact.  So, if there are more discreet options, they’re much preferable.  For example, there are white ceramic and porcelain options to replace the metal brackets, but a big problem with those is that you’re going to still find that the metal wire being run over (or through) them is visible.  There is, however, a better option.

Invisalign braces for adults and teens is offering braces that are see-through and completely, as the name would suggest, invisible.  Unlikely standard braces, they’re not something that you must have held in place with some sort of adhesive, but, rather, they slip on and off with a little effort, just like a glove.  They work just as well as their more classic counterparts, but they’re more discreet, more comfortable, less of a hassle, and, basically, are pretty much everything your teen could want in a set of braces.

So, if your teen has misaligned teeth, get them to their local professional orthodontist.  They may protest, but reality is that they need it, and they’re better off getting the treatment while they’re younger (and covered by your insurance) than waiting until they’re older and the problems are harder and more costly to fix.  You won’t regret getting them done now, believe me.

The Two Most Modern Orthodontics Available

In the United States, one out of every three people is going to have to have some sort of treatment to fix their misaligned teeth.  To be fair, this number only includes those people who have actually gone out and received treatment for their misaligned teeth, and the number of people who need treatment might be (and probably is) even larger than those who have received treatment.

We are, in this day and age, benefiting from work that has taken generations to do, and to figure out.  For example, the first recorded instance of someone discussing how to realign teeth hearkens all the way back to the age of the great Greek philosophers like Aristotle.  Of course, the recorded discussion, when matched with archaeological records, show that no one did anything about it at the time, which sounds about par for the course for a bunch of philosophers, who are adept at talking, but not so much at actually doing anything about it.

It was, in fact, the Egyptians who, in recorded history, were the first people to do anything about the alignment of teeth.  Nearly two and a half centuries ago, they created something similar to orthodontic headgear, the most primitive form of orthodontics we’ve found thus far, and attempted to use them to realign teeth.  In that quest, they likely failed, but they did seem to have some limited success at making sure that the alignment issues they had didn’t get any worse as time went on.

the power of orthodontistryToday, we have two main forms of orthodontic equipment that we use to fix the alignment of our teeth.  They are as follows:

1.  Standard metal braces

Standard metal braces are the most commonly used treatment for the misalignment of teeth, no just in the United States, but in the world.  For all their popularity, they haven’t been in use all that long; less than fifty years, in fact.  They were first used in the seventies, after years of research and development to fix the last stumbling block that stood in the way of their development; the lack of an appropriate dental adhesive.

You see, for decades, dental adhesives weren’t viewed as something meant to be used over the long term, but for something to be used for a few hours at a time.  Most dental adhesives, accordingly, were only made to last for a few hours, long enough to hold your dentures in place for a while as you go about your day, and then to wear off so they can be easily removed at night for cleaning and so that the people who were using them could get a restful sleep without something rolling around in their mouth.

Standard metal braces consist of a series of small metal brackets, which are mounted on the teeth with the use of the aforementioned long-term dental adhesives.  Over the top of the brackets is run a long metal wire, which holds is held in place with a series of rubber bands, and provides the tension needed in order to manipulate the teeth into a better pattern of alignment. This simple mixture of parts has fixed millions of people’s teeth around the world, not just in the United States.

2.  Invisalign discreet adult braces

However, just because something has been around a long time, or because it has a record of success, doesn’t necessarily mean that there isn’t a better option out there for fixing your teeth.  In the mid nineties, a group of people created a much more discreet method of fixing the alignment of your teeth, and they called it Invisalign.

Invisalign is a set of invisible braces that are, in many ways, a step up from the standard metal braces that they’re slowly replacing.  Invisalign braces are made up of a series of hard plastic aligners that are absolutely see through.  They are put on the teeth, but can be removed easily, much like a retainer.  The best thing, though, is that tit’s a series of aligners; you wear each one for two weeks, in the proper order, then you replace it with the next one in the series, going on and on until you’ve finished the scheduled treatment regimen. They’re more discreet, more comfortable, and offer a lot more ease of use for the end-user.

So, if you’re going to go to your orthodontist to get your teeth realigned, here’s the two most common methods you’re going to be facing.  They’ll be able to realign your teeth easily and effectively, and make sure that they stay aligned more optimally, and best of all, you’ll be able to have a smile you can brag about to the world.

How A PR Firm Can Help Your Small Business

If you’re running a small business, you know how hard it is to get money to come in.  If you’ve opened said small business recently, you probably also still remember, quite vividly, all the money that you had to put into opening your small business.  First, you have to come up with money to rent, buy, or even, in some cases, build the premises you’ll operate out of.  Then you’ll need to find the money to get the licenses and permits you’ll need for operating at the local, state, federal, and in some cases, even international levels.  After that, you’ll be stocking your premises and setting it up so that you can operate out of it, which at bare minimum means you at least need a register or two, and at most can meant that you need industrial equipment in order to do work like fabrication or cooking (weird how similar those two things can be, isn’t it?).  All this money is being spent before ever you take in a single dollar, and we haven’t even touched on staffing and training.

Obviously, then, a small business needs to open to at least some business, in order to begin making a dent in all the money they had to take in just in order to open.  But what can be done to ensure that a business opens with money coming in?  To do that, you need a pr firm, most likely.

Of course, if you have your own advertising and marketing team on hand, then sure, you don’t need to hire someone from outside your company in order to get the help and expertise you need.  But for most businesses, that isn’t a realistic expectation; most businesses are going to open sparsely staffed and deeply in debt, and few of them are going to open with enough people on hand to do marketing and advertising work or to have a public relations team, ignoring the need for expertise that goes hand in hand with public relations.

Realistically, you’re going to have to hire a public relations company in order to get the help that you’re going to need with bringing people in to your small business.

A public relations company will help you in a variety of ways to bring in that business that you need in order to start paying off your debt that you’ve taken on in the opening of your business.  They’ll also be able to help you with something that, for any business, is extremely important; namely, for making sure that the image of your company in the public eye is one that is positive.  This doesn’t simply mean covering for you, or helping you make up for the faux pas that some businesses will eventually commit.  No, it means that you’re going to be constantly showing the people that you’re hoping to someday sell to, or are currently selling to, that your business is trustworthy, generally good, and someone who they can be fine with giving money to.

social media marketing companyA great way to reach out to people in this modern day and age is through the use of the internet.  The reach of the internet is quickly growing, not just in the United States, but in the world as it develops.  Surely, we’re not far off from a time when you’ll be able to access the internet anywhere, whether you’re in the concrete jungle or a lush rainforest.

A public relations agency will help you to get the word out by helping you to maintain a presence on the internet, and, more importantly, on the social media networks in common use today.  Having a presence on social media, especially for a small business, is something that will pay off immense dividends for free.  You’re getting your name out there where prospective customers can see it, and doing so without paying.  Those customers, if they enjoy the things you sell or do or whatever service it is that you’re offering, can easily direct their friends to your social media site, where they can inform themselves about your business in a way that seems personal to them, and that allows them to do all the work of informing themselves.  Basically, you’re giving them the opportunity to inform themselves, and they’re more likely to take it because it isn’t forced and doesn’t seem like propaganda to them!

So, if you’re concerned with the rate of growth in your business, consider hiring a public relations company.  You’ll be glad you did when you have growth you can be proud of.

Three Reasons To Pick A Modular Indoor Grow Room

Marijuana is more popular in the United States than it has ever been.  This isn’t something that is up for debate, it’s a simple fact.  Look, for example, at the stance of the Republican party, when polled, on the whole issue of legalization.  If you look at the way that it has been polling of late, you’d be able to see that, even among the political party most likely to be in favor of continuation of the war on drugs, it’s regularly polling at above fifty percent of respondents in polls that are quite well designed and are scientifically sound in their methodology, and truly, they’re polling regularly at about fifty-three percent approval amongst Republicans.  When you include the general population in the numbers, the polling is even better, winding up somewhere around the tune of the high fifty percent to low sixty percent approval rate.

Decriminalization is basically legalization lite, and it’s even more popular.  People are tired of seeing people get arrested simply for having a little bit of green on them, and people are sick of the upswing in police militarization that comes hand in hand with the idea of a war on drugs being treated a lot like an actual war.  Decriminalization means that, when you’re caught with an amount of marijuana on hand, it isn’t treated as a crime.  In some places, this means that you’re going to be able to skip out on any charges or fines whatsoever, and in others, you can end up with a fine, but with no criminal charges to speak of.  However, this doesn’t necessarily mean that you’re going to be fine if you get caught with a large quantity, because the drug is still illegal, it just isn’t something that you’re going to be facing criminal penalties for.  If you get caught with enough marijuana to be fairly considered a dealer, you’re going to be facing the change of actual punishment.

grow room builderWith all this growth in the demand for legal marijuana that is going to be coming along with the legalization of it and the spreading legalization of it, you’re going to be seeing an increase in demand for growth of said marijuana, production, if you will, and that means that you’re going to see an increase in construction of various designs of indoor grow room.  Sure, you can grow outside, but that is unreliable and can be hard to control, especially on a large-scale, so indoor is a far preferred way to go.  Here’s just three reasons to choose an indoor grow room.

1.  They’re easily scaled to meet your needs

Modular marijuana grow rooms are, as the name suggests, modular.  This means that they can be easily scaled to meet your needs, which is great, because your other options are to go somewhere and buy an entire facility that is already prefabricated, and that can be an even bigger hassle, plus there’s very little wiggle room on the capacity that you’ll be buying (or renting).

2.  They can be easily expanded as your business expands

So, you’ve got your small grow room in the back as you’re selling marijuana to a few people here and there out of your dispensary that you just opened a month or so ago.  Now you’re looking to sell a little bit more, as your customer base expands, more people are coming in and ordering, and you’ve got the money for said growth.  Luckily, a modular marijuana grow room is easy to grow a little bit bigger as the demands require, so don’t be afraid to add on a little bit as needs dictate.

3.  They can be easily installed

Something that is really great about modular designs of most sort is that they’re so simple to install, by very nature of their design.  This is great, because installation can be a real hassle when you’re talking about things like hydroponic fixtures and lighting fixtures.  In many cases, a professionally built or designed hydroponics facility can take a lot of work, and can need an actual expert to set up, especially if you’re someone who isn’t very good with their hands.  Modular designs, in general, are designed to be easy to use easy to install, and easy to remove, assuming that you end up having to remove them (and hopefully, such won’t be the case).

So, don’t be afraid to expand your grow operation as your business does, and don’t be afraid to do so with a modular system.  It’ll be the best thing for your swiftly growing business.

5 Things A PR Firm Can Do For Your Business

In order for a business to thrive, they need to manage their pr campaign and get the news of their products, and what they have to offer to the consumer, out there, to the consumer.  Doing this, however, can be challenging, even for large businesses.  There are, in large businesses, entire floors worth of people whose sole purpose in that company is to spread the word about the products and services they sell and offer, to ensure that as many people as possible hear about it, and hear good things about the company, so that they’re more likely to purchase the products and services being offered.

Of course, a small business isn’t likely to have the money to hire a dedicated pr employee, that costs something around forty to fifty thousand dollars a year for someone with a bit of experience, and the really, truly, extremely talented people, like Don Draper’s fictional character, they are even more expensive.  Because of this, you’ll need to think outside the box, and you’ll end up either having to take the impetus of managing your public relations upon yourself as the business owner, or hiring an outside firm to manage it for you.  While there are a lot of drawbacks to doing it yourself, there are many advantages to hiring an outside PR firm.

1.  They can help you when you make a mistake

social media management servicesThis is what comes to most people’s minds when someone mentions ‘public relations’.  A movie star getting caught with drugs, a football player caught drunk driving, the like.  Their pr firm helps them to craft a press conference where they’ll say how sorry they are and how they have a problem, followed by them going to a rehab resort somewhere to get better.

For a company, they’ll rehab your image, not your body.  They’ll help you, after you’ve been embroiled in a scandal, to recover with grace and to get the public opinion back on your side.  Bad public relations can cost you business, while a good image presented to the world, with the help of your pr firm, brings in more money.

2.  They can help you manage your social media accounts for the business

These days, social media is the face that your business is constantly representing to the world.  A great thing about social media is that it allows your customers to follow what you’re doing and to keep up with new developments in your product lines, as well as allowing you to give them incentive to come back in and spend their money.  A Public Relations management agency will be able to help you with your social media management, which can pay off, especially in this day and age where everyone is on social media.

3.  They can help you craft a corporate persona

A lot of people like to (or like to think they are) buying things that are in keeping with their sense of morality.  Many people buy products based on what the company represents, not entirely on what the product actually is.  Look at all the brand names you can think of and what you associate with them.  I like to think of Apple computers, especially as the people who tend to be the greatest proponent of them tend to have an almost cultish feel to their worship of Apple Computer products.

4.  They can help with advertising

Crafting an advertising campaign can be hard work, especially for someone with a small business.  There’s a lot of work to do, and then you have to also make sure that you place it in the right place.  It wouldn’t do you any good to put an ad for your newest hunting rifle in a magazine owned by PETA, that would just be silly (and, really, sounds like inviting trouble).

5.  They can purchase ad space at better rates

A small company can purchase their own ad space on the various forms of media, but they can’t really haggle much.  As a small company, you’re not a reliable purchaser of ad space, nor will you be purchasing a large quantity, meaning that you’re going to find yourself in a poor state when you try to bargain.  A pr firm, on the other hand, is representing multiple clients, meaning that they’ll be buying more ad space, more often, and will be doing so reliably.  This gives you a good position from which to haggle on the price.

So, if you’re looking for a way to grow your business, contact your local PR firm and see what they can do for you.  You won’t be disappointed.

Three Modern Appliances Your Orthodontist Will Use to Fix The Alignment of Your Teeth

We spend a lot of time and money on our teeth.  In general, most of this money goes into cleaning and protecting them, as well as into worrying about the various alignment issues and doing our best to prevent them before they happen, or fix them after they happen.  It’s not a new thing, either, and it’s not new to our society.

Since the time of the ancient Greeks, we’ve been talking about the idea.  There exists written records of the discussion when the idea came up, involving, in fact, Aristotle himself, among other noted philosophers of the time.  Obviously, the idea isn’t new, and their discussion was about both how and why one would desire to straighten their teeth, and what the costs and benefits of such a procedure might be.  Like any good philosopher, though, nobody actually did anything about realigning the teeth, they just talked a good game and then left it for other people to figure out how to actually do it.

It was the Egyptians who actually first attempted to do anything with the realignment of the teeth.  They made a valiant attempt, too; they created a primitive form of orthodontic headgear that did a great job at attempting to halt the progression of misalignment issues, although it didn’t do anything to fix the issues that had already occurred.

choosing your orthodontic specialistsOver the next two and a half millenia, we, as a race, have made several improvements in our orthodontics, to the point where we can manipulate the teeth into a better alignment as well as ensuring that no more damage is done.  Here are three ways in which we commonly realign the teeth.

1.  Standard Braces

Standard braces are the most commonly used method of realigning the teeth, and they have been since the 1970s, although they are slowly losing out on market share to newer technologies.  They’ve almost completely replaced orthodontic headgear, which is now basically used for only one particular set of problems.  There’s good reason for their popularity, too, because they were basically an upgrade over orthodontic headgear in every way, especially when it comes to discretion.

Standard braces are an extremely simple and easy to install treatment method, too.  They consist of a series of brackets, most commonly made of metals like stainless steel, but sometimes made of things like ceramics in order to provide discreet teen braces (or adult braces, as the case may be), which are affixed to the teeth with the use of a long-term dental adhesive.  Over the tops of these brackets is then run a long metal wire which is wrapped around, or hooked around, each bracket in order to provide the tensions needed to realign the teeth to a more perfect alignment.  This wire is then held in place with that humblest piece of office equipment, the rubber band.  The newer technologies in braces including things like ceramic braces to align teeth while maintaining discretion.

2.  Orthodontic Headgear

Orthodontic headgear was the first widely available method of improving the alignment of the teeth that was actually effective at doing so and had a decent rate of success.  Having said that, it was also terribly unpopular for a long time, and has become so again since people now have actual choices in treatment methods.

Today, we basically use orthodontic headgear for one thing and one thing only.  We use it for situations where the teeth need to be pulled forward, away from the throat and toward the lips, in order for them to be brought back into better alignment, and as such things are extremely rare indeed (in fact, more commonly, the exact opposite is needed).  Essentially, outside of the aforementioned extreme scenario, they aren’t used that much in the United States (so put those fears of wearing it to rest, alright?), and we’ve moved on to better technologies.

3.  Invisalign Braces

This is the newest method of treating misaligned teeth.  They work on the same principles as standard metal braces do, but with a small difference.  Namely, there’s no metal involved.  Instead, Invisalign aligners are made of a hard plastic that is also clear, allowing the true color of your teeth to shine through and making it look like there’s nothing there.  They’re also form-fitted to your particular teeth, which is a huge benefit, and makes them look more natural.

So, if you’re looking to improve your smile, call your local professional orthodontist and ask them what they recommend for whatever malocclusion you’re diagnosed with.  They’re best equipped to tell you what’s going on, how to fix it, and which modern technology is best for you.

Assurance Services And You

Investing your money in any way can be a risky thing, as all investments are a risky proposition in some way or another.  That’s why they can be so lucrative; you’re basically betting that the money you’re giving to whatever business you’re giving it to (or series of businesses) is going to help that business get bigger.  If such a thing happens, then congratulations!  You make a return on that investment, or, if you’re wise, you reinvest the money again, unless it looks like you’re going to lose money that you reinvest (remember, growth isn’t an eternal thing).  You need to be able to properly assess the risk involved in an investment, though, and to way it against the alleged return that you’ll be seeing.

acccounting advisorsIn a lot of things that we deal with day-to-day, it’s important to be as informed as possible.  This can be a god-send in a variety of ways.  You use information all the time, whether you’re trying to figure out what that squeaking noise is when you hit the brakes on your car or you’re trying to decide what the best option is for dinner at your local restaurant in order to help you shed a few pounds (or maybe you’re trying to add a few pounds of muscle mass, in which case I suggest something high in protein).  The point is, more information is almost always better.

To bring this discussion back to investments, there’s often going to be some mystery to you about what you’re investing in.  Do you have in-depth knowledge, for example, about military technologies, contracts, and the daily goings-on of the tech giant Lockheed Martin?  I don’t, and I consider myself a man who knows quite a bit about planes of all sorts and quite versed in militaria in general. Do you have in-depth knowledge of the workings of Apple or of the way their products work, understanding it down to the level of being able to discern the circuitry and what it does?

The more important question is, does having such information tell you everything you need to know about the way that you invest your money?  What’s more important; that you understand the product that a business produces, or that you understand how that business interacts with the businesses around them, and how they interact with the market in general?

Well, assurance services basically exist to give you the information about a business or investment opportunity or fund that you need in order to know how good of an investment it is from the investor’s perspective.  This is important information, because without it, you really know only what the investment company has to say about what they’re offering you, and arbitrarily trusting them is a great way to lose a lot of money very quickly.

So, how do they find a way to assure you of the safety of the investment that you’re making?  There are a variety of ways, but step one is almost always for the investment firm to hire one of the many CPA firms in your area that are capable of running the kind of audits or other studies that you need in order to figure out what the outlook of the investment is.

They’ll assess the investment on a variety of levels and in a multitude of ways.  For some situations, they’ll do a business risk assessment, assessing whether the business is going to be likely to turn a profit, ensuring that it’s acting the way a business in its field should in order to become profitable, or to maintain profitability, and to ensure that money being given to them in the form of an investment isn’t just being flushed down the toilet or lit on fire, or falling into some black hole of wasteful or unwise spending.  In some cases, this may just mean that they’re sending out a customer satisfaction survey to people who are invested in the fund or firm in question, seeing what their experience has been with the whole thing.  Whatever the case, the CPA firm will be hard at work, making sure that as much information as is available is given to the people thinking about investing in the firm, the fund, the business, whatever the case may be.

So, before you invest your hard-earned money, you need to take a bit of time to look at the risk associated, and a CPA firm can be your best friend in doing so, in assessing the risks, so you can better weight the cost against the possible benefits.  Remember this; there is nothing greater than information in this world.

 

Five Steps Where A Product Development Agency Can Assist You

It has been remarked that companies are a lot like sharks.  If you, as the owner of a company, stop moving forward, your company is going to die, just like a shark will die if it stops moving water over its gills, ceasing making forward movement. As a company, this doesn’t just mean a physical movement forward, but more of an existential movement.  You need to be moving your business forward, figuratively speaking, and the way to do so is by researching and developing new products.  However, the process of product development can be a daunting one for those that are undertaking it, not the least reason being because a small business doesn’t likely have the marketing muscles to compete in the same way that, say, a larger company will.

In order for your business to compete, you’re going to need to hire in some marketing muscle, so to speak, and to do that, you’ll need to hire a product development agency.  However, doing so is going to be very beneficial at each step in the product development process.  Here’s a short list outlining some of the ways that they’ll be assisting you:

1.  Inception

The first step in bringing a new product to market is inception, which is the step where you’ll be designing the product, or at least a rough outline of what it’s going to be and what you’re going to expect from it.  You’ll be beginning to flesh out design ideas, that sort of thing.

Your assistants in this process are going to be hard at work, getting to know you as a company, and figuring out how you’re going to handle the whole process together.  They’ll be setting up deadlines, too, that are in keeping with the deadlines that you’ve already set up.

2.  Creation

At this point in the process, you should be getting closer and closer to having the design fleshed out, to the point that you’ve got your finished product, or at least a few prototypes that are in working order that you can use to decide on a final working model.  This is the process where you’re going to be discarding a lot of models that you decide against, but that’s to be expected, so don’t worry about it.

choose the right product development agencyMeanwhile, if you’ve done the work of selecting the right product development firm, they’ll be hard at work for you, crafting you marketing strategy and your various ad campaigns, and, most interestingly of all, they’ll be working on designing your iconography.  Branding is the most interesting thing you’ll ever see, and having a logo designed for your product will be something that is worth every penny you spent.

3.  Construction

At this point in the process, you’ll be mass producing your product.  Depending on your business, this may mean that you’re ordering in parts from around the globe and then assembling them at your facility, or you may be just building the whole thing from scrap in your own facilities.

Meanwhile, your product development company will be hard at work, constructing your website and putting the finishing touches on your advertising campaigns.  Everything will be in the final stages of preparation for that next, crucial, much-awaited stage…

4.  Execution

Execution, also known as launch day!  The day that you launch your new product onto the world.  You’ll be sending out your product, and your customers will finally be enjoying it in its finished form.  This doesn’t, of course, mean that your work is done, however.

Meanwhile, your product development firm will be launching your website, ensuring that the people have somewhere to turn to in order to learn more about the products that you have to offer, and making sure that it presents a well-managed and designed face for your company and your new product as we move into the last, and longest, stage of development.

5.  Evolution

Now that you’ve gotten the product out to market, you have to continue to support said product.  You’ll do this by doing things like updating your website, changing marketing strategies with the time, and using new technologies and new methods to reach the people who are likely to purchase your product.  You and your product development agency will continue doing this, likely until such time as your product is taken off the market, either because you replace it with a newer version, or because you move on to something else (or close down).

So, if you’re looking to hire some extra marketing muscle, look no further than an experienced product development agency.  You’ll be glad you did when the whole process becomes so much simpler, and you have a team to share the load with you.

 

When It Comes To Adult Orthodontics You Have Options

Perhaps you are not entirely happy with your smile when you look in the mirror. If you suffer from malocclusion, which is really just a fancy word for crooked or misaligned teeth, then it’s time to consider a visit to the orthodontist. I can understand if you’ve been hesitant to take the leap thus far. As an adult, it’s not always easy to make the choice to get braces. Many adults undergo orthodontic treatment, but it’s still not all that common to see someone in the professional world with braces. In some cases, you might be worried that having braces will harm you professionally. Even if you’re not worried about having braces in your mouth, you still may be interested in some of the different types of braces you aren’t familiar with.

invisalign braces for adults and teensWhat you need to realize is that there are other options out there. When you think of orthodontic treatment, you probably immediately picture metal braces. You might even think of things like headgear and retainers. If this is what you are trying to avoid, there are other methods out there. If you don’t mind metal braces, there are even different variations of those to consider. Let’s have a look at a few of the choices  you’ll find at many orthodontists’ offices.

  •  CLEAR BRACES – Clear braces are actually very similar to the traditional metal braces we just described. The orthodontist will affix bracket to your teeth using a very strong glue or cement. Then a wire will be run between the brackets. After that, you’ll have different wires and rubber bands stretching around your mouth. At each appointment the orthodontist will tweak the pressure, increasing pull on the teeth. In this case however, instead of steel, the braces will be made with a clear plastic or ceramic material. It will be designed to match the color of your teeth. It’s a great option when you don’t want your braces to be as noticeable.
  • “HIDDEN BRACES” - Clear braces are great, but people may still see them if they look closely enough. Discreet lingual braces for teeth straightening is a great alternative that can easily fly under the radar. Nobody will realize you’re wearing them unless you tell them. The reason lingual braces are known as “hidden” is because they are placed behind the teeth. The same bracket and wires are used, it’s just a bit more covert. Of course this process takes a lot of skill and can be more costly than traditional methods.
  • Titanium Braces - More recently, orthodontists have begun to replace steel with titanium in some cases. This can be especially helpful for those with an allergy to nickel, a metal used in the making of stainless steel. As an added benefit, titanium braces are lighter than steel, while still remaining as strong or stronger. It’s possible that this could provide a bit more comfort for the patient.
  • Gold-Plated Braces - Gold-plating is another way that orthodontists get around nickel allergies. Like titanium, they may cost a bit more, but of course that’s worth it to someone trying to avoid discomfort. Some people like to go with gold for stylistic reasons as well. I’ve got to admit, they do look better than regular steel braces.

The braces in the list above all use “old-school” methods to move your teeth into place. To be honest, they can be a bit of a pain to wear. You’ll have them in for at least a few months, and possibly even two or three years. You’ll always be having to think about what you eat, since you don’t want to get anything stuck in them. Your orthodontist will actually give you a list of foods to avoid while wearing your braces. Dental hygiene will be especially important while wearing them. If you are looking to avoid this hassle, there are a couple of options you should think about.

Consult with your orthodontist and see if these non-traditional methods will work for you. They won’t also be the treatment you need, but it’s definitely worth checking out.

  • Spring Aligners – Sometimes you’ll get lucky and the orthodontist will tell you there’s no need for you to get braces. In simple cases, a much less expensive and invasive treatment will be possible. Hopefully your orthodontist will look into this option for you. Spring aligners are clear plastic devices that snap over your teeth. They work best for small adjustments involving your front teeth.
  • Invisalign - This product was developed and introduced in the late 90s. Since then, it has taken off in popularity. The reason is clear, and it the fact they are barely even noticeable to the wearer.  When it comes to discreet cosmetic braces for adults it doesn’t get any better than Invisalign. The aligners are removable, so eating and cleaning is never an issue. Invisalign braces for adults and teens are one of my favorite options when it comes to treatment.

As you can see, when it comes to correcting your smile you have a multitude of options. I hope you’ll get started on your treatment as soon as possible.

Social Media Firms Can Handle Your PR, and MUCH More

If you work with a public relations firm that doesn’t specialize in social media, you are wasting your time. Not only can the best social media marketing companies handle your PR, they can handle a multitude of other things you may not have even considered yet. In order to do what’s best for your company you should be using every asset available to you. Ignoring social media can be detrimental to your goals and success.

The good news is, it’s never too late to get started with a social media agency. It doesn’t matter if you’re a brand new start-up or an established firm with a presence online already. Find a leading social media firm to help create or reinvent your image. It will go a long way in improving the function of your business as whole. Here are some of the things a social media agency is going to help increase your vitality in the market.

LOCATING AND DEVELOPING AN AUDIENCE

Your Facebook, twitter, and other social media pages won’t be doing you a whole lot of good if they are posting daily updates to a limited or nonexistent audience. You’ll need to have more people following you on social media than your family and friends if you want to be successful. It’s not always easy to pinpoint exactly who you should be targeting, and that’s where the social media firm comes into play. Through market research and astute observation, they’ll be able to create a professional of your average target. Using this, they’ll formulate a social media campaign that speaks directly to these people. It’s one of the first steps to success in building your social media presence.

DON’T WORRY ABOUT MANAGING CONTENT

Any social media management service is going to offer a top-notch plan for content creation and deployment. They’ll have copywriters and photographers ready and waiting, up for the task at hand. By hiring one of these companies you relieve yourself of a heavy burden. Furthermore, your content will be much better than you could ever do on your own. People appreciate seeing fresh and original content on a daily basis. It keeps them coming back and using your social media sites often. This is exactly what you’re after.

DEVELOPING YOUR ROLE AS A COMMUNITY LEADER

The most successful and best businesses establish themselves as leaders in the community. This isn’t something that can just be done overnight, it’s earned through hard work, dedication, and a commitment to really caring about the community you operate in. If you try to use community building as another form of advertising, people will see through it and it will not go well. Good firms will use a variety of methods to improve your standing and build your relationship with the community.

MANAGING YOUR PR

The best social media marketing companies know that they should be focused on a well-rounded approach to public relations. This means not only are they going to be using their bread and butter, social media, but traditional methods as well. This means they will help your company generate earned media through standard avenues such as television and newspapers. It’s important that these campaigns aren’t ads in disguise, and a strong company is going ensure that you get legitimate earned media. The advantage of having your PR company being experts in social media, is that the campaign won’t stop at tv, radio, and print. They’ll be able to successful transition your PR campaign to social media as well.

THEY WILL PREPARE YOU FOR NEW MARKETS

Moving your company into a new market can be a daunting task. You want to ensure success so that the move doesn’t turn sour. Your social media marketing company is going to be an expert at evaluating markets. As we’ve already established, they specialize in locating your audience. This is no different when it comes to moving into a new marketplace. Your social media firm should be drumming up a buzz before you even get to town. After you open, they should keep that energy going by developing an effective new marketing plan.

social media agencyTHEY CAN DEAL WITH THE MEDIA AND BLOGGERS

Knowing what to say when speaking to the media and bloggers can be very important. Your social media company will be an integral part of your interactions with these groups. They will coach you and your team about how to deal with the respectfully and efficiently. Your relationship with a successful blogger or prominent media member can literally make or break you. Folks put a lot of stock into what they say, and it’s worth it to invest in a positive relationship.

These are just a few examples of the many services leading social media firms provide. Get started by contacting the best in your area today.

Four Reasons You Need to See Your Local Dentist

I know that nobody enjoys visiting their local professional dentist for quality dental care.  Believe me, I share the sentiment.  I don’t like having someone digging through my teeth, poking them, applying various polishes and the like?  No, not something that most people can find enjoyable.

cosmetic dentists with experienceHaving said that, the regular dental check-up does serve an important and useful purpose, even if we tend not to enjoy copping to that fact.  Although we may not enjoy the things that our local professional dentist does to us while we’re under their power, sitting in their fancy chair near all their fanciful tools, the reality is that we need those visits in order to keep our teeth healthy.

What follows is a list of four benefits that you get from visiting your local dentist.

1.  Good dental hygiene and upkeep

One great benefit that you get from regular visits to your local dentist’s office is that they keep your teeth in good condition.  I know, it’s a tired claim, but I’ve found it true in every way possible that one ounce of prevention is worth a pound to cure (for those keeping track at home, that’s a one to sixteen ratio), and that makes a trip to a dentist before you’ve actually developed a problem worth quite a bit more than what you end up having to pay for it, thankfully.  There’s a lot to be said for going to see your dentist before you develop a real issue.  A lot of the less agreeable treatments they perform in their office, like the polishing, for example, are designed to ensure that your teeth will survive without damage until they can see you again, and that you’ll stay in good dental health over the long run.

2.  Treatment for cavities

Of course, all the preventative help in the world sometimes can’t cover for someone who is unlucky or who doesn’t do their own part in order to ensure that the teeth stay in good shape.  For some people, for whatever reason, they’re going to end up with cavities, and the only solution for cavities involves drilling.  To be precise, you drill away the affected of the tooth, after having applied some sort of local anesthetic so that the whole process isn’t excruciatingly painful, then you replace the area that has been drilled out with some material, most commonly something like porcelain, but sometimes there are various metal alloys used instead (although this is becoming more and more rare with every passing day).  It is, however, very important that you treat a cavity early on, or else it can turn into a dental abscess.

3.  Prevention (or treatment) of dental abscesses

Without quality dental care, a cavity can progress to the point where it becomes something known as a dental abscess.  A dental abscess is, basically, when a cavity spreads into the nerves and becomes infected in its entirety, infecting the tooth as well as the nerve system that lies below it.  It can require the removal of the tooth at least, and can even go so far as requiring not just the removal of the tooth, but also a root canal in order to remove the nerves that run below it, a process which is exceedingly painful and awful in general.  However, the other side of that is that dental abscesses, left untreated, can, and have, killed people.  The nerves in your teeth lead to your brain, after all, and when an infection travels along the nerves, it can lead to a coma from which you won’t ever recover.

4.  Referrals for things like braces or dental implants

I know that this entry has gotten pretty dark up to now, so let’s talk about something less terrifying.  One in three people in the United States will have braces or something else to straighten their teeth over their lifetime, to say nothing of all the people who will need something like dental implants or, eventually, who will need to have dentures or something similar.  Your local family dentist, providing you with quality dental care, can advise you on which is best for you, and, if needed, can offer you a referral to someone else locally who can help you to get the dentures you may need, or whatever the situation calls for.

So, if you’re less than satisfied with your teeth, or if you just haven’t been in a while, maybe you should make an appointment to see your local trustworthy family dentist.  You’ll surely be glad you did when you don’t have to have a root canal!

Excellent Event Design Can Make a Huge Difference

The advertising and marketing fields used to be fairly straight-forward and there were really only a few specialties. As time has moved forward more specialties have presented themselves in the field and with the recent advent of the internet, almost everything has changed. Focus from what are now considered traditional forms of advertising (newspapers, magazines, billboards, phone books) have shifted to various forms of advertising and methods that occur on the internet. Guerilla marketing campaigns that involve various groups or organizations on the internet use their combined power to popularize certain brands and causes. These campaigns do not typically cost very much and are used because television and radio ads are extremely expensive. Trade shows are often considered a very effective way to get the word out about a company and their brands and putting together a trade show booth that captures the attention of the people in attendance is a good way to generate buzz.

Trade shows are a wonderful place for anyone looking to share their ideas and products to gather together in one, concentrated place. Here, the consumer group is much more focused than it could be anywhere else because trade shows are industry specific and those who attend have a vested interest in being there, whether it is to promote their own products and services or look for other products and services. Either way, both interests are served and less effort is wasted in the process of advertising this way because the audience has already been filtered down to those who either do business or are looking to do business in any specific industry. So, advertising and marketing dollars that are spent on trade show travel expenses and displays are well spent if the experience provided is executed intelligently.

There are experts in the business of designing and building trade show displays. Event design is big business because companies of all sizes need them to create an interesting and effective presence for them at these ever-important trade shows. Because there is a concentrated amount of interested consumers and businesses at industry trade shows, it is all the more important to catch the attention of some big fish in order to make the trip and all the effort worth it. Many things can be done to make a trade show display really stand out and depending on the industry, certain creative liberties may or may not be able to be taken. Trade show venue restrictions based on available space can also hamper a design to a degree, but the specifications for these things are available for any trade show designer who knows what they are doing so they can understand what they have to work with.

Usually, a trade show venue has tall ceilings so company displays can be tall and attract attention from afar. How tall they are allowed to be is up to the trade show organizers and the specific location that a company chooses will often have different size/height limitations that others do not. Like real estate, not every trade show lot is equal and greater amounts are charged for locations that provide the greatest flexibility with regard to how elaborate and how much aerial space can be utilized in order to create the most eye-catching exhibit imaginable. Budgets for these things vary greatly and range from just a few hundred dollars to tens of thousands of dollars for exhibits at the world’s biggest trade shows at the world’s best and largest venues like in Las Vegas. The amount of money is usually based on central location and square footage, just like with real estate.

A professionally designed trade show exhibit does not have to cost thousands of dollars. Everything is relative and just like it is possible to overdress for a party, it is possible to over do it at a trade show with an unnecessarily extravagant display. The value of a trade show display is measured by its ability to attract people to the booth so the operators of it can have a conversation with them. The point of these trade shows is to build relationships and relationships cannot be established without introductions. The trade show booth is supposed to be designed in a way that catches the visitor’s eyes and makes them want to approach it and see what it is that is going on there. Displays with great graphics, product placement and prominently displayed logos are often enough to create a professional and noticeable presence at a trade show. But sometimes displays with moving parts and sound and lighting effects are required to create the storm that a company is looking for.

 

 

 

Building the Best Indoor Grow Room Possible

If you want to compete in the cannabis industry you’re going to need a state of the art, professional growing room and operation. Check out a city like Denver, where most of the action is. You’ll see that it’s full of marijuana dispensaries competing for business. If you do things right, you can definitely be successful, especially if you got a passion for cannabis. People are seeking the very best quality out there at a reasonable price. If you can provide this for them, you’ll easily win them over. If you struggle to put out a consistently good product, you’ll see customers passing you by.

One of the most important keys to your success is your grow. You need the best in grow room design, and you need to make sure the people running it and cultivating the marijuana know what they are doing. If you’re not putting out one of the best products in your area, then you won’t truly be successful. You may be able to carry along for a while if your product isn’t awful, but you not going to establish a name for yourself or be able to expand your business. There are a multitude of factors that go into a top quality grow room. If you’re worried that you’re ill-prepared start by looking over this list of key elements to successful grows.

Going Modular

There are many reasons you should consider a modular grow room when you’re planning your operation. First of all they are highly mobile, and can be easily moved from one location to the next. Second, they generally include adjustable track systems for your lights, fans, and trellises. This allows you to easily move otherwise cumbersome equipment. A second great benefit to modular grow rooms is that they are easily expanded to make more space. If your business grows faster than you were expecting, you want to be ready to make a move to keep up. Modular grow rooms are the answer. These are just a couple of examples of how they can be beneficial.

Hire Experts

One is the biggest mistake people can make is thinking they can handle the grow operation for their store with little or no experience. It’s going to take more than reading a few books to be a successful grower. You needs years of practice and experience. If you don’t have that you need to bring someone into your operation who does. You also need to consult with experts when it comes to designing and building your grow. A grow room designer can do wonders for your operation. You’ll have the perfect set up and you won’t have to do any of the heavy lifting.

grow room builderClean

Dirty grow rooms are no way to run a business. Not only are the unprofessional and unsightly, but they’re much more likely to lead to a multitude of issues with your crop. You’re much more susceptible to issues like mold and bug infestations if you don’t keep a clean room. You should consider the frequent inspections that you will face. Make sure you have a plan for cleaning in place.

Organized

This is of similar importance to cleaning. During the design and building of your room make sure plenty of storage space is including. Things like cabinets and shelves are important. They’ll ensure that you have a place to put all of the items you use on a day-to-day basis. Labeling is equally important, you don’t want any mix ups.

Location

Try to find a place in a better side of town. You don’t want to risk having your grow broken into. Cannabis is a valuable commodity and still have value on the black market outside of legal states. If you pick a location in a good area you won’t have to worry as much about crime. Keep in mind that while you may spend a little more for a better location, it’s better than having to deal with theft and higher insurance rates. See if you can find a building in a decent area that doesn’t cost too much.

Light and Air-Tight

These are two very important features to any grow room. If your room isn’t light tight you’re going to have issues with bud development. Obviously this will hinder sales. Additionally, if you can’t keep the temperature in the desired range quality will suffer. Making sure your indoor growing room is sealed tight will help with these two issues.

Keep these tips in mind and you’ll be well on your way to a successful grow.

Running A Successful Grow Room

modular marijuana grow roomCannabis legalization in Colorado and Washington has truly taken the nation by storm. In the last election, even more states voted for progressive legalization measures. Surely but surely the American public is being freed from the shackles of prohibition. Along with legalization has come an entire new industry. People who were once hiding grows in their closets are running legitimate business with indoor grow rooms that are inspected by state official. Clearly we’ve come quite a long way as a country. If you live in a state like Colorado, you might even be thinking about getting in on the action yourself. It’s a reasonable thought really, there is a lot of money to be made in the industry. It’s not easy however, since many other people have the exact same ideas. Even if you have the money to get started, and successful obtain the necessary licenses you’ll have a long to go before you’re running a successful shop. When it comes to a marijuana shop, things start with the grow room. Here are some things to consider while you’re designing and running yours.

Let’s get started:

1. Partner with a Master – You wouldn’t open a restaurant and expect to be able to prepare fabulous meals with no experience would you? Of course not, and the same should be true for your grow. It’s imperative that you have someone working with you who knows what they’re doing. If you’re selling an inferior product, you won’t last long. Top quality cannabis isn’t something that’s easy to achieve either. It takes years of practice and research to find the best methods.

2. Cleanliness is Key – A dirty grow is more than just an embarrassment when outsiders are visiting your grow. It can actually cause real problem, such as bug infestations. These can be disastrous and cause you to throw out an entire harvest. It should be obvious how that would be bad for business. Make sure you come up with a plan to keep the room clean. Your grow room design should allow for easy cleaning.

3. Don’t Forget Organization – Going along with cleanliness is organization. You need things to be easy to find in your grow, and you need a good process for tracking product. Keeping organized helps you make sure nothing goes missing, and it keeps you from mislabeling strains. Folks will not be happy if they buy a strain effecting certain results and get something else. Make organization a focal point of your grow.

4. Quality Location is Important – It may be tempting to purchase or lease a building in a seedy part of town. You’re focused on keeping costs down, but it could end up costing more in the long run. People are not all good, and some will have no qualms about breaking into your grow and stealing your product. There is unfortunately still a black market in legal states, and people will do anything for money. Pick a location that is safe and you’ll save money in security expenditures. You also may want to find something close to your store location, to keep transportation costs low.

5. Consider Modular – There are many advantages to a modular grow room. For one, they are easily expandable. When it comes time for a bigger grow, you won’t have to worry about moving or renovating. Instead, your modular grow room can be contained inside a much larger area, like a warehouse. Then when it comes time to expand, you’ll simply add-on to the existing unit. It’s simple and doesn’t cost too much. Another advantage are features like track systems for lighting and fans. This makes installing and moving equipment around the grow simple.

6. Light and Air – You want your cannabis growing room to be both light and air-tight. This will make it easier to control various factors like temperature. Cannabis is a fickle plant, and she prefers certain conditions to produce the best flowers. If you have an air-tight space, it will be simple to control gas levels in the room, as well as temperature. You also have to make sure that stray light doesn’t seep into the room anywhere. Having light reach your plants when they are on a dark cycle is quite problematic. Take the necessary steps to make sure this doesn’t happen to you.

The cannabis industry is a complicated one. There is no shortage of competition, so if you want to be successful you’ll have to put out one of the best products. This all starts with your grow operation, so take extra time with it. Make sure you have everything in order before setting off on your venture.

How a CPA Firm Can Help You

Money, despite what some people will try to say, is very important to the life that we lead.  Because of this, whether you’re aware of it or not, every dollar, every cent that you spend is regulated in one way or another, whether it’s taxed, whether it’s deductible from your taxes, whatever the case may be.  There are rules and regulations for, quite literally, every monetary transfer that you can possibly make (the legal ones, anyway, there’s not much regulation for certain illegal transactions, although when those transactions begin to cover large amounts of cash, they fall under regulation as well).

It’ s important, then, that you have a budget for your money, and one that accounts for the regulations as well as the ever-changing nature of certain prices.  For example, gas prices fluctuate, not just over the long-term, but in the short-term as well; your local gas prices can swing, over the course of a week, as much as twenty cents per gallon.  The amount of money you spend on your utilities at home, too, will vary over the course of the year, as the price of ‘producing’ the power changes, and then as the amount you need changes as well.  You use more gas energy in the winter, for example, then you do in the summer, because in the winter you’re trying to warm your home.  In the summer, you’re using more electric energy, because you’re trying to coll the home.

It’s obvious, then, that budgeting is a harder task than it at first seemed, and that’s the least complex kind of accounting you’re likely to ever need to do in your lifetime.  Budgeting is one of those things that separates the successful from those who won’t be.  A good, well-balanced budget, and living well within your means, can lead to a lifetime of comfortable prosperity, even if you never become obscenely wealthy, leaving you with extra money at the end of every month to put into savings, to invest, or to  put into retirement funds, so that you can continue to live comfortably after you’ve left the job market and are no longer wanting to, or able to, continue working.  On the other hand, poor budget management leads to a lifetime of debt or living that last week before payday with no money in your pocket; eventually, you’re relying more and more on credit cards and cash advances, that leads to having to count on paying off one credit card with another, and eventually you just end up with only enough money on hand to pay for the essentials you need and nothing else, while not even being able to pay down the principle of your debt, but only being able to pay down the interest payments, and when you get to that point, you’re about one bad emergency or car crash away from having to file for bankruptcy and spending the next ten years or so of your life having to try to rebuild your credit rating.

tax accounting servicesWith budgeting and other accounting being so very important in our day-to-day lives, where do you turn in order to find someone to give you good advice on what to do and how to improve you fiscal stability?  You hire someone.  And, much like you would hire a mechanic to fix your car, you need to hire the right professional to help you with your accounting issues; in this case, you need a CPA firm, and, more specifically, you need a CPA, a Certified Public Accountant.

CPA accounting services can make your budgetary woes less, and help put you on that aforementioned path to fiscal solvency.  A CPA firm will help you set goals for your budget, whether that goal is to pay off your debt or to save enough for a big purchase, or maybe just to put a certain amount of money into your retirement funds so that you can slowly grow a fund for your old age.  If you’re already mired in debt, they’ll help you cut the fat in your budget so you can pay it down as quickly as you can, in order to make sure you pay as little in interest accrued as possible, and if you’ve already reached the worst case scenario and are filing for bankruptcy, they can help you to make that filing orderly, and to come out of bankruptcy with a plan to get your finances on the right track.

So, if you find yourself in dire financial straits, contact your local CPA firm as soon as possible.  It can only help you.