Achieving a good website for your orthodontic business and developing good marketing strategies for your orthodontic practice can be a hard challenge, especially when you are busy in taking care of all your patients and keeping up to date with all the medical research that you will have to do to keep your license and all. This is where the help of a digital marketing agency will become useful to you: you will only have to put in a little effort in how you want to approach the local community and how you want your website to look and voila – they will be able to provide all of that for you. In a snap, online marketing for orthodontists is something that is accessible for all in the profession. What you should take the little time to get acquainted with are basic marketing strategies for your new website – that way, you can be able to communicate with your marketing team better:
1. The “About Us” page – This is a page that is surely to be read a lot by potential patients while they are looking up offices for which to schedule an initial interview. This is your chance to show your best, which will include a bio about yourself and specific subject of orthodontic work. You will also want a bio of all of your orthodontic assistants and other orthodontists that work in your office. This gives the whole staff a friendly face that will make the patient feel as though they are already getting to know you, which will invite them to your office more efficiently. Reading about your work will also give them more of an idea of orthodontics really is about, since they are most likely going to have very basic information available to them anyway. You can possibly include some basic information about what orthodontics are, or at least include a link from this page to a different page that will give them a basic FAQ.
2. There is one other page where most of your important information will go, and that will be the services page, which is to say that this where descriptions of your orthodontic services will be laid out for the patients to read about. Considering as such, you want to make sure your language is readable, and that you don’t have very complicated medical jargon blocking any sort of understanding between yourself and your patient. In order to simplify it and help you anxious patient understand better, it’s a good idea to focus on the positive aspects of the treatment, such as much better their smile would look or how the device works to improve the smile. As long as you focus on the positive, it will help ease concerns from the patient. As such, you want to list your metal braces last on the list since no one is going to want to read about them and provide your most advanced options first for them to read about. You want to provide links to a maintenance page as well, since this will boost your search engine optimization considering that patients will going back to that page again and again in order to read about how they can take care of their newly installed braces.
3. What’s the best thing you can do for you website that will increase scores on your search engine optimization? Why, that would be using visual media in order to provide information through your website, of course! People love visuals, and if you have educational videos, photos or infographics available to you that will teach potential patients about your services and about orthodontics, then all the power to you. When you look at other orthodontic websites, you will see that they utilize visual media every chance they get, and you will notice that this keeps you engaged in their material. The same will happen to any potential customer that visits your website if you so keep them engaged in the same way. Think about posting up your before and after portfolio to your website, as this will give the clearest interpretation about your work, which is something they will not be able to deny once they see your photos.
4. Try not to neglect your online presence as you get lost in everything else, including your most important work in orthodontics. You want to continue to maintain good SEO, and in order to do that, you will need to keep everything on website update. Make sure your orthodontic web development is still functioning with all of its links and videos. You should also make sure to keep connected through all of your contacts through social media – when you update those (and those are easy to maintain), then you keep people visiting your website more often.